Marketing Blog
IBS 2025 Recap: Lessons, Wins & Takeaways for Deck Builders
Attending IBS 2025 was an eye-opening experience—packed with industry innovations, powerful networking, and game-changing marketing insights for deck builders. From AI-driven sales strategies to the power of storytelling in outdoor living, this year’s show offered plenty of takeaways. Plus, some unexpected lessons (like why food trucks aren’t always the best idea). Don’t miss the full recap!
Read More
Designing Majestic Outdoor Spaces with Jay Beswick
In this episode of We Love Deck Builders, host April Edwards sits down with Jay Beswick, founder of Majestic Outdoors, to discuss his journey in the deck-building industry. Jay shares insights on crafting high-end outdoor living spaces, the role of 3D renderings in project design, and his experience serving on the Belgard Advisory Council. He also talks about the latest industry trends and how Majestic Outdoors has earned five North American Deck and Railing Awards. If you’re passionate about decks, patios, and creating stunning outdoor environments, this episode is for you!
Read More
Industry Insights with Sara Graves of Deck Specialist Magazine
On this episode of We Love Deck Builders, join host April Edwards as she chats with Sara Graves, industry expert and managing editor of Deck Specialist Magazine! Watch them answer all your burning questions about business growth, while they discuss industry trends, getting your work noticed, overcoming challenges, and the future of deck building. Whether you’re a seasoned pro or just starting out, tune in to get expert insights and practical tips to elevate your business!
Read More
Live from DeckExpo 2024: A Recap with Mike Beaudry
Join host April Edwards live from DeckExpo 2024 in Dallas as she sits down with Mike Beaudry, a key figure in the deck building industry, for an exclusive event recap. They discuss the biggest takeaways, industry trends, standout exhibitors, and what this year’s show means for the future of deck building. Whether you attended DeckExpo or missed out, this episode of We Love Deck Builders brings you the highlights and insights straight from the show floor.
Read More
Build Your Blueprint: Why a Marketing Budget is the Key to Growing Your Deck Business in 2025
Throwing a few bucks at marketing won’t cut it—but a smart 3-5% budget can transform your business. A solid website, SEO, and targeted ads bring steady leads, while a bigger investment helps you dominate your market and land high-value projects.
Want to know where your marketing dollars should go? Read the full article to find out.
Read More
Building Timeless Decks: O’Keefe Built’s Approach to Innovation and Quality
Join us for an insightful conversation with the team from O’Keefe Built, leaders in the deck-building industry known for their commitment to innovation, craftsmanship, and quality. In this episode, we’ll explore their journey from humble beginnings to becoming a standout in outdoor construction. Learn how they tackle challenges, create bespoke outdoor living spaces, and leverage modern marketing strategies to grow their business. Whether you’re a seasoned builder or just starting out, this episode offers practical tips on blending craftsmanship with business growth.
Read More
Exploring DECKx Talks with Chris Breen – What’s Next for the Decking Industry
Join us on We Love Deck Builders as host April Edwards chats with Chris Breen of Legacy Decks Academy about DECKx Talks, an exciting series of presentations happening at this year’s DeckExpo in Dallas on November 12th. Chris shares the inspiration behind DECKx Talks and why this platform is designed to empower deck builders with practical insights on topics like new materials, design trends, and sustainable practices. Listen in as Chris discusses how these sessions aim to improve the skills and business acumen of deck builders of all levels. Whether you’re attending DeckExpo or just want to stay up-to-date on the latest in the industry, this episode is packed with valuable insights for everyone.
Read More
Deck Power Panel: Marketing to the Max: Craft Creative Marketing Campaigns
Want to take your deck-building business to the next level with proven marketing strategies? In this dynamic panel, marketing expert and Deck Specialist columnist April Edwards moderates a discussion with three of the nation’s top deck builders—Mike Mitchell, Andy Henley, and Levi Tippetts—to explore how creative and cost-effective marketing can drive real results.
Read More
Deck Power Panel: Deck Expo Elevate your Deck Business to the Next Level
Are you ready to take your deck-building business to the next level? Join April Edwards, founder of Deck Builder Marketers, as she moderates a powerhouse panel of industry leaders sharing actionable insights to grow your business, boost profits, and build a standout brand.
Read More
Decked Out Marketing: Elevate Your Business
If you’re ready to take your deck-building business to the next level, this is the panel you don’t want to miss. Industry experts share powerful strategies to help you stand out, attract the right customers, and grow your business through smart, effective marketing.
Read More
Deck Business Growth Playbook: Advanced Marketing Strategies for the Digital Age
Want to grow your deck-building business significantly this year? In this session, April Edwards, founder of Deck Builder Marketers, shares advanced digital marketing strategies to transform your business and generate more leads
Read More
Women in the Industry: Leading the Way in Deck Building
This inspiring panel highlights the remarkable contributions of women in the deck-building and outdoor living industry. Moderated by April Edwards, founder of Deck Builder Marketers, the discussion features insights, advice, and strategies from seven trailblazing women who are making a significant impact in their fields.
Read More
Mastering Customer-Centered Deck Building with John Lea of DeckSouth
In this episode of We Love Deck Builders, host April Edwards sits down with John Lea, founder and president of DeckSouth, a leader in outdoor living design with over 25 years of experience and more than 2,000 completed projects. John shares his journey in building DeckSouth, the importance of a customer-focused approach, and how to leverage design, awards, and marketing strategies to stand out in the competitive decking industry. Whether you’re a seasoned pro or just getting started, John’s insights offer valuable takeaways to help you grow your business and build lasting client relationships.
Read More
Building Stronger Decks with Trex: Insights from Steve Guiffre
In this episode of We Love Deck Builders, host April Edwards interviews Steve Guiffre, the Contractor Development Manager at Trex. With over 23 years of experience at Trex, Steve has played a key role in supporting deck builders and promoting the brand’s innovative composite decking solutions. Join us as we discuss the latest decking trends, sustainability in the industry, and practical advice for deck builders looking to deliver lasting quality with Trex products. Whether you’re new to decking or an experienced builder, Steve’s insights are sure to provide valuable knowledge for your next project.
Read More
How Digital Marketing Transformed O’Keefe Built
Karcy Lawson shares her experience working with Deck Builder Marketers, reflecting on the positive impact of our marketing strategies and the results they’ve seen since partnering with us.
Read More
Mastering Marketing: Lessons from a Fellow Deck Specialist
Your marketing is often the first impression clients have of your business. Learn how to optimize your website, improve your online presence, and attract better leads with practical insights from growth strategist April Edwards in Deck Specialist Magazine.
Read More
Why Marketing is Not a One-Person Job – Behind the Scenes of Growing Your Deck Business
In this We Love Deck Builders episode, we dive into the complex world of marketing and why it’s not a one-person job. Just like building a deck requires a team of skilled specialists, marketing your deck business involves multiple roles that are essential for success. From the visionary who sets the big-picture goals, to the project manager who ensures all the parts work together, and the SEO expert who boosts your online visibility—each role plays a critical part.
Read More
The Origins of Deck Builder Marketers: Kassaundra’s Journey Behind the Scenes
In this episode of We Love Deck Builders, host April Edwards welcomes Kassaundra, one of the first and most pivotal employees at Deck Builder Marketers. Kassaundra has been with DBM from the very beginning, helping shape the company alongside April. Now working at April’s second venture, AE Design Co., Kassaundra remains a crucial part of the DBM story. They’ll share the untold stories of how DBM came to life, the behind-the-scenes hustle, and the key moments that defined their success. Hear firsthand how a small team built something extraordinary.
Read More
Standing Strong as a Premium Deck Builder in any Market
In this We Love Deck Builders Podcast episode, April Edwards of DeckBuilderMarketers shares tips for premium deck builders to stand out against budget competitors. She emphasizes the importance of branding, an impactful online presence, and connecting with clients by showcasing the lifestyle and experiences a quality deck can provide.
Read More
Optimizing for success: SEO Strategies for deck builders with expert Daniel
In this Podcast episode, growth strategist April Edwards and SEO expert Daniel explain how SEO helps deck builders attract leads and boost visibility. They cover the basics of SEO, its long-term value over paid ads, and tips for creating content that engages potential customers at every stage.
Read More