Marketing Blog
DeckExpo Series: Sean Collinsgru on Choosing the Right Pressure-Treated Wood
In this episode of the We Love Deck Builders Podcast DeckExpo series, we’re chatting with Sean Collinsgru, owner of Premier Outdoor Living LLC, a design-build firm specializing in custom outdoor living spaces throughout Southern New Jersey and Philadelphia. Sean brings his hands-on expertise in decks, patios, and hardscapes to discuss his upcoming DeckExpo session, “Choosing The Right Pressure-Treated Wood for Your Project.” He shares insights on selecting the proper lumber for long-lasting, high-quality projects and tips for building stronger client relationships.
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DeckExpo Series: Brett Kelly Talks Bamboo, Innovation & Eco-Friendly Decking
On this episode of the We Love Deck Builders Podcast – DeckExpo Series, we’re talking with Brett Kelly, CEO of MOSO® North America, a leader in sustainable bamboo decking and building materials. Brett shares his expertise on bamboo as a high-performance, eco-friendly alternative to traditional hardwoods, along with insights on MOSO®’s offerings, certifications, and industry innovations. Builders and contractors will enjoy hearing Brett’s perspective on durability, sustainability, and why MOSO® is worth checking out at DeckExpo.
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DeckExpo Series: Jon Witt on Wood Deck Protection, Sustainability & Industry Insights
Welcome to the We Love Deck Builders Podcast DeckExpo series! In this episode, we’re chatting with Jon Witt, Technical Advisor for CUTEK® and a seasoned pro with over 25 years in deck design, construction, and sustainable outdoor solutions. Jon shares insights from his experience in the decking industry, his work with contractors and builders, and what’s inspiring him at DeckExpo this year. Builders of all experience levels will enjoy hearing Jon’s perspective on wood protection, sustainability, and how to approach high-quality decking projects.
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Deck Expo Series: Tony McKlem on Deck Building, Sales & Business Growth
In this first episode of the We Love Deck Builders Podcast DeckExpo series, we’re thrilled to have Tony McKlem, the owner of Hollywood Decks, as our very first guest!
Tony is a seasoned professional in the deck building industry, known for his expertise in creating high-end outdoor living spaces. This year, he’s bringing his knowledge to DeckExpo with sessions that focus on improving the deck-building process, including efficient quoting and leveraging social media for business growth.
Tune in to hear Tony’s insights on his business journey, the valuable topics he’ll be covering at DeckExpo, and how he’s helping builders improve their businesses and processes.
Inside NADRA SoCal: Innovation & Insights with Mike Beaudry
In this episode of We Love Deck Builders, host April Edwards is once again joined by Mike Beaudry, the owner of NADRA, to preview the upcoming Southern California Regional Networking Event. Set for September 4, 2025, in Carlsbad, CA, this event offers the perfect opportunity for deck builders and outdoor living professionals to connect, learn, and grow. Mike shares exciting updates on the 2025 National+ Deck Competition, DeckExpo 2025, and the latest industry trends. Whether you’re new to NADRA or a returning member, this event promises something for everyone. Tune in to hear how you can make the most of this networking opportunity and stay ahead in the decking industry!
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Smart Tech, Smarter Builds: How Deck Builders Are Using AI
AI isn’t just for techies — it’s for deck builders, too.
In this episode, April Edwards chats with Andy Henley and Mike Mitchell, the voices behind From the Field in Deck Specialist Magazine, about how they’re using AI in real, practical ways.
From quoting and marketing to workflow and growth, they share what’s working, what’s not, and how AI is changing the game for builders ready to scale smarter.
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Building Success: How April Edwards Grew Deck Builder Marketers and Navigates AI’s Impact on Marketing
April Edwards, founder of Deck Builder Marketers, joined Dr. Decks on his podcast to discuss how AI is reshaping the marketing landscape for deck builders. In the episode, April shared valuable insights on how deck builders can adapt to AI-driven marketing strategies, ensuring long-term success by staying visible in an increasingly digital world.
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Your Marketing Isn’t Broken – But the Game Changed
Marketing has changed more in the last 18 months than it has in the last 10 years. AI tools like ChatGPT, Perplexity, and Google’s new Search Generative Experience (SGE) aren’t just changing how homeowners search — they’re changing how they decide who to hire. If you’re not showing up clearly, consistently, and credibly across platforms, you’re not even in the running. And no, a nice website and some Google Ads won’t save you.
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You’ve Earned the Right to Be Selective—So Why Are the Wrong Clients Still Reaching Out?
Refining your brand helps you attract clients who respect your process and value quality work—shifting your business from chasing any lead to winning the right projects.
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Want to Grow Your Brand? It Takes More Than Just Hiring a Marketing Team
In this episode of We Love Deck Builders, host April Edwards shares why marketing isn’t a quick fix. It’s a vital part of your business that needs your involvement.
Learn how collaboration with your marketing team leads to bigger projects and better clients, and why treating marketing as a long-term strategy pays off.
Building Decks & a Brand People Trust – Featuring Tyler Anders of HomeTown Builders Unlimited
In this episode of We Love Deck Builders, host April Edwards sits down with Tyler Anders, owner of Hometown Builders Unlimited in Wisconsin. Tyler shares how he built a trusted deck-building brand, his approach to custom projects, and tips on growing a successful business while maintaining quality.
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Running a Deck Business Without the Headaches – Featuring Eric Fortenberry of JobTread
In this episode of the We Love Deck Builders Podcast, our host April Edwards sits down with Eric Fortenberry, founder and CEO of JobTread, to share game-changing insights. Learn how to overcome operational pitfalls, organize your processes, and drive profits with confidence. Whether you’re growing past the $1M mark or looking to streamline a booming business, this episode is packed with actionable tips you don’t want to miss!
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Faith in Action: Integrating Personal Beliefs into Professional Life
In this insightful episode of We Love Deck Builders, host April welcomes Pastor Joel Phillips of Escondido Christian Church to discuss the harmonious blend of personal faith and professional endeavors.
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How to Keep Your Best Leads from Slipping Away as the Season Picks Up
Too many builders assume that because they’re booked up, they’re doing everything right. They finish one job, move on to the next, and think they’re crushing it. But being busy doesn’t always mean growth. The builders who don’t just survive but grow have systems in place to stay connected with leads — even when their schedules are full. Without those systems, great opportunities can slip away unnoticed.
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IBS 2025 Recap: Lessons, Wins & Takeaways for Deck Builders
Attending IBS 2025 was an eye-opening experience—packed with industry innovations, powerful networking, and game-changing marketing insights for deck builders. From AI-driven sales strategies to the power of storytelling in outdoor living, this year’s show offered plenty of takeaways. Plus, some unexpected lessons (like why food trucks aren’t always the best idea). Don’t miss the full recap!
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Designing Majestic Outdoor Spaces with Jay Beswick
In this episode of We Love Deck Builders, host April Edwards sits down with Jay Beswick, founder of Majestic Outdoors, to discuss his journey in the deck-building industry. Jay shares insights on crafting high-end outdoor living spaces, the role of 3D renderings in project design, and his experience serving on the Belgard Advisory Council. He also talks about the latest industry trends and how Majestic Outdoors has earned five North American Deck and Railing Awards. If you’re passionate about decks, patios, and creating stunning outdoor environments, this episode is for you!
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Industry Insights with Sara Graves of Deck Specialist Magazine
On this episode of We Love Deck Builders, join host April Edwards as she chats with Sara Graves, industry expert and managing editor of Deck Specialist Magazine! Watch them answer all your burning questions about business growth, while they discuss industry trends, getting your work noticed, overcoming challenges, and the future of deck building. Whether you’re a seasoned pro or just starting out, tune in to get expert insights and practical tips to elevate your business!
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Live from DeckExpo 2024: A Recap with Mike Beaudry
Join host April Edwards live from DeckExpo 2024 in Dallas as she sits down with Mike Beaudry, a key figure in the deck building industry, for an exclusive event recap. They discuss the biggest takeaways, industry trends, standout exhibitors, and what this year’s show means for the future of deck building. Whether you attended DeckExpo or missed out, this episode of We Love Deck Builders brings you the highlights and insights straight from the show floor.
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Build Your Blueprint: Why a Marketing Budget is the Key to Growing Your Deck Business in 2025
Throwing a few bucks at marketing won’t cut it—but a smart 3-5% budget can transform your business. A solid website, SEO, and targeted ads bring steady leads, while a bigger investment helps you dominate your market and land high-value projects.
Want to know where your marketing dollars should go? Read the full article to find out.
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Building Timeless Decks: O’Keefe Built’s Approach to Innovation and Quality
Join us for an insightful conversation with the team from O’Keefe Built, leaders in the deck-building industry known for their commitment to innovation, craftsmanship, and quality. In this episode, we’ll explore their journey from humble beginnings to becoming a standout in outdoor construction. Learn how they tackle challenges, create bespoke outdoor living spaces, and leverage modern marketing strategies to grow their business. Whether you’re a seasoned builder or just starting out, this episode offers practical tips on blending craftsmanship with business growth.
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