Marketing Blog

Deciding on Marketing Support for Your Deck Building Business

May 16, 2024

Effective deck builder marketing is crucial for attracting clients and showcasing your craftsmanship. Whether you handle marketing yourself, enlist help from friends and family, or hire a professional marketing agency for deck builders, each approach has its benefits.

Read More
Podcast for deck building companies

Jeff Mudd on Deck building and Recruitment

May 10, 2024

Join us on ‘We Love Deck Builders’ as April Edwards welcomes Jeff Mudd, a renowned figure in the decking industry and the insightful voice behind ‘The Trades Podcast.’ With over 17 years of experience, Jeff shares his journey, the current state and future of deck building, addresses the labor shortage, and offers strategic advice on recruitment and business growth. Dive into this episode for valuable insights to elevate your deck building business.

Read More

Digital Marketing Success! Hen-House Decks & Deck Builder Marketers

Apr 4, 2024

Learn how Deck Builder Marketers helped Andy Henley from Hen-House Decks manage his SEO and improve his workload.

Read More

Building Solid Ground: Craftsmanship and Connections

Apr 1, 2024

In this episode of “We Love Deck Builders,” April Edwards interviews Tara and Tommy from Solid Ground, exploring their journey from hospitality to leading a deck building empire in St. Louis. They discuss the importance of values like honesty and trustworthiness in their work, their recognition as DuraLife Deck Specialists of the Year, and how treating clients like family has been key to their success. Tune in for an inspiring look at building a thriving business while maintaining strong community ties and personal connections.

Read More

Innovations and Insights with Lainie Sleppin

Feb 14, 2024

Join us on “We Love Deck Builders,” where host April Edwards, a renowned growth strategist in the decking world, sits down with industry luminary Lainie Sleppin. In this episode, we uncover the evolving landscape of the decking industry, from the latest trends to pivotal business strategies shaping the future. Lainie, with her extensive experience and hands-on approach, shares invaluable insights into overcoming industry challenges, leveraging technology, and harnessing the power of networking. Whether you’re a seasoned deck builder or just starting, this conversation promises a wealth of knowledge to elevate your business. Dive into the future of decking with us and discover how to build the business you deserve.

Read More
2024 NADRA Deck Awards

A Month Later: Reflecting on the Deck Awards & NADRA Summit in Clearwater

Feb 6, 2024

Explore key takeaways from the NADRA Summit & Deck Awards. See how it shapes the future of deck building.

Read More

Legacy Decks Academy

Jan 10, 2024

Welcome to this incredible podcast episode where we dive deep into the world of deck building with special guests, Chris and Amy Breen from Legacy Decks Academy. This episode is a must-listen for anyone in the deck building industry, from novices to seasoned professionals. We explore the Breens’ journey in transforming deck builders into savvy business owners, discussing the challenges and triumphs they’ve encountered along the way.
Chris and Amy are not just coaches; they’re industry innovators who have made a profound impact through their work at Legacy Decks Academy. Their approach has reshaped many deck building businesses, guiding them through common pitfalls like disorganization and unclear business models. This significant contribution to the industry was recognized with the prestigious 2022 Recognition Award from the North American Deck and Railing Association (NADRA), a testament to their expertise and influence.
In our conversation, we delve into a range of topics, from balancing hands-on deck building with business management to scaling a business while maintaining quality. We also touch upon the role of technology in modern deck building and look at future trends. Join us as we uncover the insights and strategies that have helped many in the industry find success, all thanks to the pioneering guidance of Chris and Amy Breen

Read More

Building Success in the Cold: A Deck Builder’s Winter Marketing Guide

Dec 8, 2023

Explore winter marketing strategies for deck builders in ‘Building Success in the Cold,’ a guide by April Edwards on leveraging off-season opportunities.

Read More

DeckExpo Recap: with April Edwards & Mackenzie Zera

Dec 5, 2023

In this insightful episode, April Edwards and Mackenzie Zera share valuable lessons from the DeckExpo event, focusing on the nuances of running a successful deck building business. April discusses the importance of understanding client needs, the significance of an independent business model, and the power of having a clear vision. Key topics include crafting exceptional customer experiences, effective recruitment strategies, the critical role of knowing your business numbers, and the urgency of implementing new ideas. The episode also touches on the importance of Standard Operating Procedures (SOPs) and innovative approaches to retaining top talent. This episode is a must-listen for deck builders and entrepreneurs seeking to enhance their business acumen and team management skills in the industry.

Read More

Blueprints for Success: The Mitchell Construction Story With Mike Mitchell

Nov 21, 2023

In this insightful episode of “We Love Deck Builders,” host April Edwards welcomes Mike Mitchell from Mitchell Construction, a true trailblazer in the deck building industry. Dive deep into the origins of Mitchell Construction, starting from its humble beginnings in 1978 to its evolution into a specialized, low-maintenance deck and outdoor living space provider. Mike shares valuable lessons learned from transitioning the family business, embracing niche markets for growth, and the importance of learning from all construction trades. Discover how focusing on the right projects and clients propelled their business past sales goals and how delegation played a crucial role in this journey. Listen in as Mike provides wisdom on knowing your business numbers, the impact of personal growth on professional success, and a sneak peek into the future of Mitchell Construction. Join us for an episode filled with real-life insights, business strategies, and the heartwarming story of a family legacy in deck building.

Read More

From Passion to Podcast: April Edwards’ Journey to ‘We Love Deck Builders

Nov 17, 2023

Join April Edwards in the debut of “We Love Deck Builders,” where her journey from digital marketing expert to podcast host unfolds. This first episode delves into April’s inspiration behind the podcast, aiming to connect deck builders with industry insights and actionable strategies for growth. Get a glimpse of the compelling conversations, expert interviews, and community-focused stories lined up for future episodes. Whether you’re deep in the trade or new to deck building, this podcast is your gateway to enhancing your business and joining a thriving community. Tune in and be part of our mission to empower the world of deck building!

Read More
April Edwards and Amy Breen Lead Transformational Branding & Marketing Session at DeckExpo 2023 in Partnership with Legacy Academy & NADRA

April Edwards and Amy Breen Lead Transformational Branding & Marketing Session at DeckExpo 2023 in Partnership with Legacy Academy & NADRA

Oct 27, 2023

Join April Edwards and Amy Breen at DeckExpo 2023 for a transformational branding and marketing session, in collaboration with Legacy Academy & NADRA. Elevate your deck building business with expert strategies for consistent growth, authentic branding, and effective digital marketing. Don’t miss this opportunity to revolutionize your industry presence and learn from the best at this empowering event.

Read More
8 Ways Marketing Helps You Run Your Deck Business Like A Pro

8 Ways Marketing Helps You Run Your Deck Business Like A Pro

Oct 20, 2023

Looking for pro tips to enhance your deck business? Discover 8 transformative ways to market your skills, captivate clients, and be the talk of the town. Read on!

Read More

Crafting an Unforgettable Client Experience: Amplifying Referrals and Online Reviews

Aug 31, 2023

This article emphasizes the importance of creating an unforgettable client experience in the deck-building industry to amplify referrals and online reviews. It outlines strategies like personalized communications, efficient use of technology, and long-term client engagement to enhance the customer journey. These approaches transform satisfied clients into active promoters, boosting the business’s visibility and credibility.

Read More

The power of SEO for deck builders

Jun 30, 2023

Optimizing your website for search engines significantly increases the chances of potential customers finding your deck-building services. This article emphasizes the importance of SEO in enhancing online visibility, credibility, and attracting more clients. It guides deck builders through crucial strategies like keyword research, website optimization, and content creation to boost their online presence.

Read More

Taking your business to the next level

May 1, 2023

Explore how strategic marketing can transform your deck building business. This concise guide highlights key tactics for increasing visibility, gaining a competitive edge, and nurturing stronger customer relationships. Uncover practical steps to enhance your marketing efforts and propel your business growth. Ideal for deck builders eager to elevate their enterprise to new heights!

Read More
Top 10 digital Marketing Strategies Deck Builders Need

Top 10 Marketing Strategies Deck Builders Need in 2024

Jan 1, 2023

Use these Top 10 marketing strategies to give your deck building company an advantage online and get ahead of the competition.

Read More

How To Respond To Online Reviews & Why It’s Important For Your Deck Company

Nov 10, 2022

It’s no secret that online reviews matter. Building a new deck or making any home improvement is a big decision, and people will do their research online before making a…

Read More
NADRA’s 2021 National+ Deck Competition Recap

NADRA’s 2021 National+ Deck Competition Recap

Apr 28, 2022

This year, I had the privilege of attending NADRA’s 2021 National+ Deck Competition Awards ceremony on March 24, 2022 in Clearwater Beach, FL. And, what an event it was! One…

Read More
Deck Builder Marketers Mark a Successful Year Helping Deck Builders Scale Their Business To New Heights

Deck Builder Marketers Mark a Successful Year Helping Deck Builders Scale Their Business To New Heights

Mar 21, 2022

Deck Builder Marketers, a digital marketing agency that specializes in the deck building industry, recently celebrated its first anniversary. Learn more.

Read More