Innovations and Insights with Lainie Sleppin

Join us on “We Love Deck Builders,” where host April Edwards, a renowned growth strategist in the decking world, sits down with industry luminary Lainie Sleppin. In this episode, we uncover the evolving landscape of the decking industry, from the latest trends to pivotal business strategies shaping the future. Lainie, with her extensive experience and hands-on approach, shares invaluable insights into overcoming industry challenges, leveraging technology, and harnessing the power of networking. Whether you’re a seasoned deck builder or just starting, this conversation promises a wealth of knowledge to elevate your business. Dive into the future of decking with us and discover how to build the business you deserve.

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Legacy Decks Academy

Welcome to this incredible podcast episode where we dive deep into the world of deck building with special guests, Chris and Amy Breen from Legacy Decks Academy. This episode is a must-listen for anyone in the deck building industry, from novices to seasoned professionals. We explore the Breens’ journey in transforming deck builders into savvy business owners, discussing the challenges and triumphs they’ve encountered along the way.
Chris and Amy are not just coaches; they’re industry innovators who have made a profound impact through their work at Legacy Decks Academy. Their approach has reshaped many deck building businesses, guiding them through common pitfalls like disorganization and unclear business models. This significant contribution to the industry was recognized with the prestigious 2022 Recognition Award from the North American Deck and Railing Association (NADRA), a testament to their expertise and influence.
In our conversation, we delve into a range of topics, from balancing hands-on deck building with business management to scaling a business while maintaining quality. We also touch upon the role of technology in modern deck building and look at future trends. Join us as we uncover the insights and strategies that have helped many in the industry find success, all thanks to the pioneering guidance of Chris and Amy Breen

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DeckExpo Recap: with April Edwards & Mackenzie Zera

In this insightful episode, April Edwards and Mackenzie Zera share valuable lessons from the DeckExpo event, focusing on the nuances of running a successful deck building business. April discusses the importance of understanding client needs, the significance of an independent business model, and the power of having a clear vision. Key topics include crafting exceptional customer experiences, effective recruitment strategies, the critical role of knowing your business numbers, and the urgency of implementing new ideas. The episode also touches on the importance of Standard Operating Procedures (SOPs) and innovative approaches to retaining top talent. This episode is a must-listen for deck builders and entrepreneurs seeking to enhance their business acumen and team management skills in the industry.

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Blueprints for Success: The Mitchell Construction Story With Mike Mitchell

In this insightful episode of “We Love Deck Builders,” host April Edwards welcomes Mike Mitchell from Mitchell Construction, a true trailblazer in the deck building industry. Dive deep into the origins of Mitchell Construction, starting from its humble beginnings in 1978 to its evolution into a specialized, low-maintenance deck and outdoor living space provider. Mike shares valuable lessons learned from transitioning the family business, embracing niche markets for growth, and the importance of learning from all construction trades. Discover how focusing on the right projects and clients propelled their business past sales goals and how delegation played a crucial role in this journey. Listen in as Mike provides wisdom on knowing your business numbers, the impact of personal growth on professional success, and a sneak peek into the future of Mitchell Construction. Join us for an episode filled with real-life insights, business strategies, and the heartwarming story of a family legacy in deck building.

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The power of SEO for deck builders

Optimizing your website for search engines significantly increases the chances of potential customers finding your deck-building services. This article emphasizes the importance of SEO in enhancing online visibility, credibility, and attracting more clients. It guides deck builders through crucial strategies like keyword research, website optimization, and content creation to boost their online presence.

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