DeckExpo Recap: with April Edwards & Mackenzie Zera

In this insightful episode, April Edwards and Mackenzie Zera share valuable lessons from the DeckExpo event, focusing on the nuances of running a successful deck building business. April discusses the importance of understanding client needs, the significance of an independent business model, and the power of having a clear vision. Key topics include crafting exceptional customer experiences, effective recruitment strategies, the critical role of knowing your business numbers, and the urgency of implementing new ideas. The episode also touches on the importance of Standard Operating Procedures (SOPs) and innovative approaches to retaining top talent. This episode is a must-listen for deck builders and entrepreneurs seeking to enhance their business acumen and team management skills in the industry.

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Blueprints for Success: The Mitchell Construction Story With Mike Mitchell

In this insightful episode of “We Love Deck Builders,” host April Edwards welcomes Mike Mitchell from Mitchell Construction, a true trailblazer in the deck building industry. Dive deep into the origins of Mitchell Construction, starting from its humble beginnings in 1978 to its evolution into a specialized, low-maintenance deck and outdoor living space provider. Mike shares valuable lessons learned from transitioning the family business, embracing niche markets for growth, and the importance of learning from all construction trades. Discover how focusing on the right projects and clients propelled their business past sales goals and how delegation played a crucial role in this journey. Listen in as Mike provides wisdom on knowing your business numbers, the impact of personal growth on professional success, and a sneak peek into the future of Mitchell Construction. Join us for an episode filled with real-life insights, business strategies, and the heartwarming story of a family legacy in deck building.

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From Passion to Podcast: April Edwards’ Journey to ‘We Love Deck Builders

Join April Edwards in the debut of “We Love Deck Builders,” where her journey from digital marketing expert to podcast host unfolds. This first episode delves into April’s inspiration behind the podcast, aiming to connect deck builders with industry insights and actionable strategies for growth. Get a glimpse of the compelling conversations, expert interviews, and community-focused stories lined up for future episodes. Whether you’re deep in the trade or new to deck building, this podcast is your gateway to enhancing your business and joining a thriving community. Tune in and be part of our mission to empower the world of deck building!

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Crafting an Unforgettable Client Experience: Amplifying Referrals and Online Reviews

This article emphasizes the importance of creating an unforgettable client experience in the deck-building industry to amplify referrals and online reviews. It outlines strategies like personalized communications, efficient use of technology, and long-term client engagement to enhance the customer journey. These approaches transform satisfied clients into active promoters, boosting the business’s visibility and credibility.

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The power of SEO for deck builders

Optimizing your website for search engines significantly increases the chances of potential customers finding your deck-building services. This article emphasizes the importance of SEO in enhancing online visibility, credibility, and attracting more clients. It guides deck builders through crucial strategies like keyword research, website optimization, and content creation to boost their online presence.

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