Paid Search Lead (Google Ads, PPC, LSA, Meta)

Deck Builder Marketers | Remote | Full-Time

Deck Builder Marketers is a specialized marketing agency serving high-end deck builders and outdoor living contractors across the U.S. We help our clients grow through clear strategy, strong execution, and systems that compound over time.

We’re hiring a Paid Search Lead to own paid advertising performance across our client base. This is a senior, behind-the-scenes role with real responsibility, decision-making authority, and a clear path to leadership.

This role is designed for someone who already has strong paid media experience and is looking for more ownership, influence, and long-term growth.

What You’ll Own

  • Google Search, Google Display, and Local Services Ads (primary focus)
  • Paid performance across a portfolio of client accounts at different stages
  • CPL and efficiency targets, with strategy and context behind them
  • Budget recommendations, testing plans, and optimization decisions
  • Ongoing testing and performance improvement across accounts
  • Clear, practical communication with Account Managers to support client conversations
  • Identifying when campaigns, inputs, offers, or expectations need to change — and speaking up about it

Channel Scope

  • Primary ownership: Google Search, Display, and Local Services Ads
  • Supporting channels: Bing Ads and Meta Ads

Meta plays an important role in the customer journey and may include awareness, traffic, lead generation, and retargeting campaigns. Meta strategy and execution are developed in collaboration with strategy and creative to support buyers at different stages of decision-making.

What We’re Looking For

  • Strong experience managing Google Ads for local service businesses
  • Comfort tying paid media performance to revenue, capacity, and close rates
  • Ability to make decisions independently and explain them clearly
  • Strategic thinking paired with hands-on execution
  • Desire to grow into a senior lead role and eventually manage others

Growth Path

This role is designed to grow. The right person will help define paid media standards at DBM and step into a leadership role as the department scales.