SEO Specialist

At Deck Builder Marketers (DBM), we specialize in helping deck builders across North America grow their businesses through cutting-edge digital marketing. Our unique Deck Builder Marketing System includes SEO, PPC, websites, content marketing, social media, email marketing, and automation—all tailored specifically for the deck-building industry.

We’re looking for an experienced, full-time SEO Specialist who is ready to make a meaningful impact by driving organic traffic, optimizing search rankings, and generating quality leads for our clients.

Role Overview

As our SEO Specialist, you will play a pivotal role in increasing website traffic from search engines, thereby generating quality leads and sales for our clients. We seek someone with a deep understanding of Search Marketing, a passion for staying ahead of industry trends, and the ability to integrate SEO with other digital marketing channels.

What You’ll Do Here

Main Goal: Increase website traffic from search engines to help generate quality leads and sales for our clients. Your SEO efforts will directly contribute to measurable success.

• Account Leadership: Manage multiple accounts to deliver cost-effective SEO-driven traffic and leads, driving digital success for our clients.
• SEO Strategy Development: Build high-performing websites through keyword research, strategic content direction, and early-stage search engine optimization.
• Local SEO Enhancement: Improve local search rankings and visibility by optimizing and maintaining Google Business Profiles (GBP).
• Diagnostic Analysis & Optimization: Use SEO tools and manual research to analyze site rankings, technical performance, and SERP visibility to ensure search success.
• Data-Driven Decision Making: Continuously assess SEO performance using Google Analytics, SEMrush, and Search Console to guide improvements and fix issues.
• Collaboration & Communication: Keep the Department Manager informed of progress and insights while contributing to overall SEO strategy refinement.
• Link-Building & Competitive Strategy: Execute link-building strategies and competitor analysis to strengthen market positioning for our clients.
• Process Improvement: Help refine Standard Operating Procedures (SOPs) to optimize SEO workflows and improve efficiency.

Must-Haves

✔ 3+ years of hands-on SEO experience (technical, on-page, and off-page SEO).
✔ Strong knowledge of Google Analytics, Google Search Console, and SEMrush.
✔ Experience with SEO content strategy, SEO copywriting, and content marketing.
✔ Ability to analyze data and provide actionable insights to improve rankings.
✔ Familiarity with WordPress, schema markup, and Core Web Vitals.
✔ English Level: Fluent (both written and spoken).

Our Culture

We’re passionate about serving our clients and making a real impact in the deck-building industry. Creativity, ongoing learning, and collaboration are at the core of our work. At Deck Builder Marketers, you’ll be part of a team that supports personal and professional growth while celebrating each other’s success.

Join Us

Ready to use your SEO expertise to drive real impact? Apply now and contribute to meaningful success stories. Let’s make a tangible difference together.

Deck Builder Marketers is committed to fostering a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.