In this episode of the We Love Deck Builders Podcast, host April Edwards sits down with Larry Collins, President of HFS Financial, to discuss how offering consumer financing can help deck builders scale their businesses and increase conversions. Larry shares insights from over 30 years in the finance industry, breaking down the process of offering financing, the benefits for deck builders, and how it can significantly boost business growth.

You’ll learn how to integrate financing seamlessly into your business, the importance of providing financing options to your customers, and how HFS Financial supports contractors with free marketing materials to make the process even easier. If you’re ready to take your deck-building business to the next level, this episode is packed with valuable insights you won’t want to miss!

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In this episode of We Love Deck Builders, host April Edwards delivers a reality check for deck builders looking to grow their brand. If you're hoping for a marketing miracle that will magically triple your revenue overnight, this episode isn’t for you. Marketing isn’t a quick fix—it’s a vital department in your business that needs your involvement. April shares why collaboration and communication with your marketing team are essential for success and how showing up can lead to bigger projects and better clients. Tune in to learn why investing in marketing is a long-term strategy that pays off when you treat it like a true business department.

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In this episode of We Love Deck Builders, host April Edwards sits down with Tyler Anders, owner of Hometown Builders Unlimited in Wisconsin. Tyler shares how he built a trusted deck-building brand, his approach to custom projects, and tips on growing a successful business while maintaining quality.

From setting expectations with clients to marketing strategies that attract the right leads, Tyler offers valuable insights for deck builders looking to scale. If you want to grow your brand and deliver exceptional work, this episode is for you!

Check out Hometown Builders Unlimited at hometownbuildersunlimited.com.

In this episode of the We Love Deck Builders Podcast, our host April Edwards sits down with Eric Fortenberry, founder and CEO of JobTread, to share game-changing insights. Learn how to overcome operational pitfalls, organize your processes, and drive profits with confidence. Whether you’re growing past the $1M mark or looking to streamline a booming business, this episode is packed with actionable tips you don’t want to miss!

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In this insightful episode of We Love Deck Builders, host April welcomes Pastor Joel Phillips of Escondido Christian Church to discuss the harmonious blend of personal faith and professional endeavors. They explore how one's beliefs can authentically influence business practices, leadership styles, and interactions within the workplace. This conversation offers valuable perspectives for those striving to remain genuine in their faith while navigating the complexities of the business world.

Don't miss it!

Sign up for a FREE Marketing Review & Strategy Session:
https://deckbuildermarketers.com/get-started

Join the Deck Builder Marketing Mastermind Facebook Group: https://deckbuildermarketers.com/join-group/

Download our FREE Guide: 99 Chat GPT Prompts:
https://deckbuildermarketers.com/learn/guides/chatgpt-prompts/

The Deck Builder Marketing Playbook:
https://deckbuildermarketers.com/book/

For more digital marketing information, you can also follow us on:
Facebook: / https://www.facebook.com/deckbuildermarketers/
LinkedIn: / https://www.linkedin.com/company/deckbuildermarketers
Instagram: / https://www.instagram.com/deckbuildermarketers/
Tiktok: / https://www.tiktok.com/@deckbuildermarketers

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In this episode of We Love Deck Builders, host April Edwards sits down with Jay Beswick, founder of Majestic Outdoors, to discuss his journey in the deck-building industry. Jay shares insights on crafting high-end outdoor living spaces, the role of 3D renderings in project design, and his experience serving on the Belgard Advisory Council. He also talks about the latest industry trends and how Majestic Outdoors has earned five North American Deck and Railing Awards. If you’re passionate about decks, patios, and creating stunning outdoor environments, this episode is for you!

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Join host April Edwards live from DeckExpo 2024 in Dallas as she sits down with Mike Beaudry, a key figure in the deck building industry, for an exclusive event recap. They discuss the biggest takeaways, industry trends, standout exhibitors, and what this year's show means for the future of deck building. Whether you attended DeckExpo or missed out, this episode of We Love Deck Builders brings you the highlights and insights straight from the show floor.

Don't miss it!

Sign up for a FREE Marketing Review & Strategy Session:
https://deckbuildermarketers.com/get-started

Join the Deck Builder Marketing Mastermind Facebook Group: https://deckbuildermarketers.com/join-group/

Download our FREE Guide: 99 Chat GPT Prompts:
https://deckbuildermarketers.com/learn/guides/chatgpt-prompts/

The Deck Builder Marketing Playbook:
https://deckbuildermarketers.com/book/

For more digital marketing information, you can also follow us on:
Facebook: / https://www.facebook.com/deckbuildermarketers/
LinkedIn: / https://www.linkedin.com/company/deckbuildermarketers
Instagram: / https://www.instagram.com/deckbuildermarketers/
Tiktok: / https://www.tiktok.com/@deckbuildermarketers

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Join us for an insightful conversation with the team from O'Keefe Built, leaders in the deck-building industry known for their commitment to innovation, craftsmanship, and quality. In this episode, we'll explore their journey from humble beginnings to becoming a standout in outdoor construction. Learn how they tackle challenges, create bespoke outdoor living spaces, and leverage modern marketing strategies to grow their business. Whether you're a seasoned builder or just starting out, this episode offers practical tips on blending craftsmanship with business growth.

Join us on We Love Deck Builders as host April Edwards chats with Chris Breen of Legacy Decks Academy about DECKx Talks, an exciting series of presentations happening at this year’s DeckExpo in Dallas on November 12th. Chris shares the inspiration behind DECKx Talks and why this platform is designed to empower deck builders with practical insights on topics like new materials, design trends, and sustainable practices. Listen in as Chris discusses how these sessions aim to improve the skills and business acumen of deck builders of all levels. Whether you’re attending DeckExpo or just want to stay up-to-date on the latest in the industry, this episode is packed with valuable insights for everyone.

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In this episode of We Love Deck Builders, host April Edwards sits down with John Lea, founder and president of DeckSouth, a leader in outdoor living design with over 25 years of experience and more than 2,000 completed projects. John shares his journey in building DeckSouth, the importance of a customer-focused approach, and how to leverage design, awards, and marketing strategies to stand out in the competitive decking industry. Whether you’re a seasoned pro or just getting started, John’s insights offer valuable takeaways to help you grow your business and build lasting client relationships.

Sign up for a FREE Marketing Review & Strategy Session:
https://deckbuildermarketers.com/get-started

The Deck Builder Marketing Playbook:
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind Facebook Group: https://deckbuildermarketers.com/join-group/

Download our FREE Guide: 99 Chat GPT Prompts:
https://deckbuildermarketers.com/learn/guides/chatgpt-prompts/

For more digital marketing information, you can also follow us on:
+ Facebook: https://www.facebook.com/deckbuildermarketers/
+ LinkedIn: https://www.linkedin.com/company/deckbuildermarketers
+ Instagram: https://www.instagram.com/deckbuildermarketers/
+ Tiktok: https://www.tiktok.com/@deckbuildermarketers

In this episode of We Love Deck Builders, host April Edwards interviews Steve Guiffre, the Contractor Development Manager at Trex. With over 23 years of experience at Trex, Steve has played a key role in supporting deck builders and promoting the brand’s innovative composite decking solutions. Join us as we discuss the latest decking trends, sustainability in the industry, and practical advice for deck builders looking to deliver lasting quality with Trex products. Whether you're new to decking or an experienced builder, Steve's insights are sure to provide valuable knowledge for your next project.

Sign up for a FREE Marketing Review & Strategy Session:
https://deckbuildermarketers.com/get-started

The Deck Builder Marketing Playbook:
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind Facebook Group: https://deckbuildermarketers.com/join-group/

Download our FREE Guide: 99 Chat GPT Prompts:
https://deckbuildermarketers.com/learn/guides/chatgpt-prompts/

For more digital marketing information, you can also follow us on:
+ Facebook: https://www.facebook.com/deckbuildermarketers/
+ LinkedIn: https://www.linkedin.com/company/deckbuildermarketers
+ Instagram: https://www.instagram.com/deckbuildermarketers/
+ Tiktok: https://www.tiktok.com/@deckbuildermarketers

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In this episode of We Love Deck Builders, host April Edwards welcomes Kassaundra, one of the first and most pivotal employees at Deck Builder Marketers. Kassaundra has been with DBM from the very beginning, helping shape the company alongside April. Now working at April's second venture, AE Design Co., Kassaundra remains a crucial part of the DBM story. They’ll share the untold stories of how DBM came to life, the behind-the-scenes hustle, and the key moments that defined their success. Hear firsthand how a small team built something extraordinary.

Sign up for a FREE Marketing Review & Strategy Session:
https://deckbuildermarketers.com/get-started

Join the Deck Builder Marketing Mastermind Facebook Group: https://deckbuildermarketers.com/join-group/

Download our FREE Guide: 99 Chat GPT Prompts:
https://deckbuildermarketers.com/learn/guides/chatgpt-prompts/

For more digital marketing information, you can also follow us on:
+ Facebook: https://www.facebook.com/deckbuildermarketers/
+ LinkedIn: https://www.linkedin.com/company/deckbuildermarketers
+ Instagram: https://www.instagram.com/deckbuildermarketers/
+ Tiktok: https://www.tiktok.com/@deckbuildermarketers

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In this episode of We Love Deck Builders, host April Edwards tackles a common challenge: competing with lower-priced deck builders and general contractors entering the market. April dives into strategies for standing firm on pricing while highlighting your value as a premium builder. From using lifestyle-driven messaging to building a strong online presence, she shares practical tips to attract clients who prioritize quality over cost. Tune in for insights on positioning your brand, creating an emotional connection with clients, and standing out in a crowded market—without lowering your prices.

Sign up for a FREE Marketing Review & Strategy Session:
https://deckbuildermarketers.com/get-started

Join the Deck Builder Marketing Mastermind Facebook Group: https://deckbuildermarketers.com/join-group/

Download our FREE Guide: 99 Chat GPT Prompts:
https://deckbuildermarketers.com/learn/guides/chatgpt-prompts/

For more digital marketing information, you can also follow us on:
+ Facebook: https://www.facebook.com/deckbuildermarketers/
+ LinkedIn: https://www.linkedin.com/company/deckbuildermarketers
+ Instagram: https://www.instagram.com/deckbuildermarketers/
+ Tiktok: https://www.tiktok.com/@deckbuildermarketers

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In this episode of We Love Deck Builders, host April Edwards dives into one of the most important (and often misunderstood) topics in marketing—SEO (Search Engine Optimization). Joined by SEO expert Daniel, they explore how deck builders can use SEO to grow their business, rank higher on Google, and attract more leads. They discuss the differences between SEO and paid ads, why SEO takes time to show results, and what you can expect in the first 3-6 months of starting an SEO strategy. Tune in to learn actionable steps to optimize your site, improve your rankings, and ensure long-term success.

Sign up for a FREE Marketing Review & Strategy Session:
https://deckbuildermarketers.com/get-started

Join the Deck Builder Marketing Mastermind Facebook Group: https://deckbuildermarketers.com/join-group/

Download our FREE Guide: 99 Chat GPT Prompts:
https://deckbuildermarketers.com/learn/guides/chatgpt-prompts/

For more digital marketing information, you can also follow us on:
+ Facebook: https://www.facebook.com/deckbuildermarketers/
+ LinkedIn: https://www.linkedin.com/company/deckbuildermarketers
+ Instagram: https://www.instagram.com/deckbuildermarketers/
+ Tiktok: https://www.tiktok.com/@deckbuildermarketers

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In this episode of We Love Deck Builders, April Edwards breaks down the top 10 marketing mistakes that are holding back deck builders from reaching their full potential. Learn why neglecting your online presence, inconsistent branding, and failing to use social proof could be costing you leads—and how to fix it. April also shares actionable strategies to boost your SEO and leverage customer reviews. If you want to avoid these common pitfalls and grow your business, tune in now!

Sign up for a FREE Marketing Review & Strategy Session:
https://deckbuildermarketers.com/get-started

Join the Deck Builder Marketing Mastermind Facebook Group: https://deckbuildermarketers.com/join-group/

Download our FREE Guide: 99 Chat GPT Prompts:
https://deckbuildermarketers.com/learn/guides/chatgpt-prompts/

For more digital marketing information, you can also follow us on:
+ Facebook: https://www.facebook.com/deckbuildermarketers/
+ LinkedIn: https://www.linkedin.com/company/deckbuildermarketers
+ Instagram: https://www.instagram.com/deckbuildermarketers/
+ Tiktok: https://www.tiktok.com/@deckbuildermarketers

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In this episode of We Love Deck Builders, host April Edwards chats with Andy Henley, the mastermind behind Hen-House Decks, one of Ohio’s top deck building companies. Andy shares his journey from house framer to award-winning deck builder, revealing the challenges, successes, and lessons learned along the way. Discover his passion for craftsmanship, community involvement, and his vision for the future.

Whether you’re a deck building pro or just starting out, Andy’s insights and stories are sure to inspire. Tune in and get ready to elevate your deck building game!

Connect with Us:

Follow Hen-House Decks on Instagram: @henhouse_decks
Visit: ohiodecking.com

Sign up for a FREE Marketing Review & Strategy Session:
https://deckbuildermarketers.com/get-started

Join the Deck Builder Marketing Mastermind Facebook Group: https://deckbuildermarketers.com/join-group/

Download our FREE Guide: 99 Chat GPT Prompts:
https://deckbuildermarketers.com/learn/guides/chatgpt-prompts/

For more digital marketing information, you can also follow us on:
+ Facebook: https://www.facebook.com/deckbuildermarketers/
+ LinkedIn: https://www.linkedin.com/company/deckbuildermarketers
+ Instagram: https://www.instagram.com/deckbuildermarketers/
+ Tiktok: https://www.tiktok.com/@deckbuildermarketers

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In this episode of We Love Deck Builders, host April Edwards, founder of Deck Builder Marketers, sits down with Mike Beaudry, Executive Director of the North American Deck and Railing Association (NADRA). Mike shares his inspiring journey from the ski and snowboard industry to becoming a visionary leader in the decking world. Discover how NADRA is shaping the industry, empowering deck builders, and fostering a strong community. Whether you’re a seasoned pro or just starting, this episode is packed with valuable insights and actionable advice to elevate your deck building business. Tune in and get ready to raise the bar!

Sign up for a FREE Marketing Review & Strategy Session:
https://deckbuildermarketers.com/get-started

Join the Deck Builder Marketing Mastermind Facebook Group: https://deckbuildermarketers.com/join-group/

Download our FREE Guide: 99 Chat GPT Prompts:
https://deckbuildermarketers.com/learn/guides/chatgpt-prompts/

For more digital marketing information, you can also follow us on:
+ Facebook: https://www.facebook.com/deckbuildermarketers/
+ LinkedIn: https://www.linkedin.com/company/deckbuildermarketers
+ Instagram: https://www.instagram.com/deckbuildermarketers/
+ Tiktok: https://www.tiktok.com/@deckbuildermarketers

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