Videos

Marketing Training Videos

What happens when you’ve managed 150+ projects… and decide to walk away from volume?

In this episode, Phil Parsons from KP Homescapes shares the shift from high-output construction to a more structured, engineering-driven way of building—where planning, performance, and systems drive every project.

What we'll cover:
 • What actually breaks when you scale without systems in place
 • Why narrowing your focus leads to better execution and stronger projects
 • How thinking like an engineer changes the way you plan and build

kphomescapes.com
@kphomescapes

------------------------------
Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck  Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

What happens when you’ve managed 150+ projects… and decide to walk away from volume?

In this episode, Phil Parsons from KP Homescapes shares the shift from high-output construction to a more structured, engineering-driven way of building—where planning, performance, and systems drive every project.

What we'll cover:
• What actually breaks when you scale without systems in place
• Why narrowing your focus leads to better execution and stronger projects
• How thinking like an engineer changes the way you plan and build

kphomescapes.com
@kphomescapes

------------------------------
Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

3 0

YouTube Video UEw3VFBpb2ZvRVRCdEJnYjcteW5YTkJqdmMyN1U5UGc1dy5DODY2Qzc5Mzc1QkZEQ0NF
As a deck builder, it’s easy to get stuck handling everything yourself—from leads to customer service to operations. But what happens when those tasks start piling up and slowing down your growth?

In this episode, we sit down with Michael Allen, VP of Sales at Sphere Rocket VA, to discuss how deck builders can leverage virtual assistants (VAs) to solve their biggest bottlenecks. Whether it's customer service, lead management, marketing support, or operations, VAs can help streamline your business and free up time so you can focus on what really matters—closing more jobs.

What We’ll Discuss
• Why deck builders are stuck doing everything themselves and how it’s limiting their growth 
•  How virtual assistants (VAs) can support every part of your business from lead management to customer service 
 • Practical examples of where to start using VAs to make the most impact on your bottom line 
• How delegation can lead to faster response times, better customer experiences, and more jobs closed 

sphererocketva.com
@sphererocketva 

------------------------------
Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck  Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

As a deck builder, it’s easy to get stuck handling everything yourself—from leads to customer service to operations. But what happens when those tasks start piling up and slowing down your growth?

In this episode, we sit down with Michael Allen, VP of Sales at Sphere Rocket VA, to discuss how deck builders can leverage virtual assistants (VAs) to solve their biggest bottlenecks. Whether it's customer service, lead management, marketing support, or operations, VAs can help streamline your business and free up time so you can focus on what really matters—closing more jobs.

What We’ll Discuss
• Why deck builders are stuck doing everything themselves and how it’s limiting their growth
• How virtual assistants (VAs) can support every part of your business from lead management to customer service
• Practical examples of where to start using VAs to make the most impact on your bottom line
• How delegation can lead to faster response times, better customer experiences, and more jobs closed

sphererocketva.com
@sphererocketva

------------------------------
Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

2 0

YouTube Video UEw3VFBpb2ZvRVRCdEJnYjcteW5YTkJqdmMyN1U5UGc1dy40MzEwNkU4RUE0MjhBRjg4
What does building a successful business really look like behind the scenes?
In this episode of the We Love Deck Builders Podcast, April Edwards brings on her husband, Isaac, for an honest conversation about the reality of growth—what it takes, what it costs, and what actually matters along the way.

They will cover:
• The unseen challenges of building a business while raising a family
• The hardest seasons and how they worked through them
• What actually drives real, sustainable growth

This is a different kind of episode—less about marketing, more about the life behind it. Building a business should support your life, not take it over.

If you’re working toward more control, better projects, and a business that works for you, book a free strategy session at deckbuildermarketers.com/strategy.

If you are interested in being a guest on We 💚 Deck Builders, you can apply at deckbuildermarketers.com/podcast.

-------------

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck  Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

What does building a successful business really look like behind the scenes?
In this episode of the We Love Deck Builders Podcast, April Edwards brings on her husband, Isaac, for an honest conversation about the reality of growth—what it takes, what it costs, and what actually matters along the way.

They will cover:
• The unseen challenges of building a business while raising a family
• The hardest seasons and how they worked through them
• What actually drives real, sustainable growth

This is a different kind of episode—less about marketing, more about the life behind it. Building a business should support your life, not take it over.

If you’re working toward more control, better projects, and a business that works for you, book a free strategy session at deckbuildermarketers.com/strategy.

If you are interested in being a guest on We 💚 Deck Builders, you can apply at deckbuildermarketers.com/podcast.

-------------

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

4 0

YouTube Video UEw3VFBpb2ZvRVRCdEJnYjcteW5YTkJqdmMyN1U5UGc1dy42RDgxQ0M2OUIwREZCNjZF
If you feel like you’re working just as hard—but the jobs you’re getting aren’t the ones you actually want—this is for you.

A lot of deck builders think they have a lead problem. But in reality, it’s a positioning and system problem. The way your business shows up, your website, your messaging, and your follow-up directly impacts the type of clients you attract.

In this episode, April breaks down:
• Why you’re attracting the wrong jobs
• What’s actually driving low-quality leads
• How to shift from taking whatever comes in… to attracting the projects you want

Because getting better jobs isn’t about getting lucky.
It’s about building a system that brings the right people to you.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck  Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

If you feel like you’re working just as hard—but the jobs you’re getting aren’t the ones you actually want—this is for you.

A lot of deck builders think they have a lead problem. But in reality, it’s a positioning and system problem. The way your business shows up, your website, your messaging, and your follow-up directly impacts the type of clients you attract.

In this episode, April breaks down:
• Why you’re attracting the wrong jobs
• What’s actually driving low-quality leads
• How to shift from taking whatever comes in… to attracting the projects you want

Because getting better jobs isn’t about getting lucky.
It’s about building a system that brings the right people to you.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

0 0

YouTube Video UEw3VFBpb2ZvRVRCdEJnYjcteW5YTkJqdmMyN1U5UGc1dy40ODU2MTBGM0M5MkIwQzU0
Most deck builders think free estimates are just “part of the business.” But what if they’re actually the reason your calendar is full — and your profit isn’t?In this episode, Brad Huebner — Marine veteran, former contractor, and founder of Hammer & Grind — breaks down why free estimates keep builders stuck in the grind and how to shift into a real sales process that protects your time and increases close rates.After completing over 2,500 jobs in his own construction company, Brad learned that discipline, leadership, and structure matter just as much in sales as they do on the job site. Now he helps contractors stop chasing unqualified leads and start building predictable, profitable sales systems.If you’re tired of driving around giving free quotes that go nowhere, this episode will challenge how you sell — and show you a better way.

Sneak peek:
Why free estimates quietly lower your authority — and attract price shoppers.How a paid consultation model increases close rates and protects your time.The exact sales mindset shift deck builders must make to stop chasing unqualified leads.

Website: hammerandgrind.com
Podcast: https://www.youtube.com/@hammerandgrindpodcast
Book: Contractor Profit Blueprint https://www.thecontractorprofitblueprint.com
Free Ebook Use Code: deckbuilder


Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck  Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

Most deck builders think free estimates are just “part of the business.” But what if they’re actually the reason your calendar is full — and your profit isn’t?In this episode, Brad Huebner — Marine veteran, former contractor, and founder of Hammer & Grind — breaks down why free estimates keep builders stuck in the grind and how to shift into a real sales process that protects your time and increases close rates.After completing over 2,500 jobs in his own construction company, Brad learned that discipline, leadership, and structure matter just as much in sales as they do on the job site. Now he helps contractors stop chasing unqualified leads and start building predictable, profitable sales systems.If you’re tired of driving around giving free quotes that go nowhere, this episode will challenge how you sell — and show you a better way.

Sneak peek:
Why free estimates quietly lower your authority — and attract price shoppers.How a paid consultation model increases close rates and protects your time.The exact sales mindset shift deck builders must make to stop chasing unqualified leads.

Website: hammerandgrind.com
Podcast: https://www.youtube.com/@hammerandgrindpodcast
Book: Contractor Profit Blueprint https://www.thecontractorprofitblueprint.com
Free Ebook Use Code: deckbuilder


Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

3 0

YouTube Video UEw3VFBpb2ZvRVRCdEJnYjcteW5YTkJqdmMyN1U5UGc1dy44REI4QUZDRDI5MDc4Q0NF
Tired of constantly hunting for your next project? It’s time to let your marketing do the heavy lifting. In this session, you’ll discover how to set up a lead-generation system that works while you focus on your craft. From SEO strategies that help you dominate local search results to automated follow-ups that convert prospects into paying clients, this session will give you the tools to create a consistent pipeline of work. Stop chasing leads—start attracting them effortlessly.

In this presentation, April covers: 
• Why referrals alone are no longer enough 
• How AI and zero-click searches are changing visibility 
• The four quadrants of a healthy business: leads, sales, fulfillment, and finances 
• How to build a marketing engine that creates a predictable pipeline 
• Why reviews, Google Business optimization, automation, and tracking matter more than ever 
• A practical 90-day action plan builders can implement immediately 
 
Homeowners are researching earlier. They are vetting harder. They are choosing the builder they already trust before the first sales call. 
 
Marketing is no longer about chasing leads. It’s about building trust before they ever reach out.
 
If you missed April’s session at PSP/Deck Expo 2025, this is your chance to watch the full breakdown.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck  Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

Tired of constantly hunting for your next project? It’s time to let your marketing do the heavy lifting. In this session, you’ll discover how to set up a lead-generation system that works while you focus on your craft. From SEO strategies that help you dominate local search results to automated follow-ups that convert prospects into paying clients, this session will give you the tools to create a consistent pipeline of work. Stop chasing leads—start attracting them effortlessly.

In this presentation, April covers: 
• Why referrals alone are no longer enough 
• How AI and zero-click searches are changing visibility 
• The four quadrants of a healthy business: leads, sales, fulfillment, and finances
• How to build a marketing engine that creates a predictable pipeline 
• Why reviews, Google Business optimization, automation, and tracking matter more than ever 
• A practical 90-day action plan builders can implement immediately 
 
Homeowners are researching earlier. They are vetting harder. They are choosing the builder they already trust before the first sales call. 
 
Marketing is no longer about chasing leads. It’s about building trust before they ever reach out.
 
If you missed April’s session at PSP/Deck Expo 2025, this is your chance to watch the full breakdown.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

0 0

YouTube Video UEw3VFBpb2ZvRVRCdEJnYjcteW5YTkJqdmMyN1U5UGc1dy5FQjcyRDZBMEMyNTY3OTdE
What if the people supplying your materials see growth signals in your business before you do?

In this episode, April Edwards chats with Lainie Sleppin and Trisha Holman of Decks & Docks to unpack what suppliers and manufacturers are seeing across the market right now—and what separates the builders who are scaling from the ones who feel stuck.

From professionalism in 2026 to co-op marketing dollars, partnership opportunities, and common mistakes builders make when asking for support, this conversation pulls back the curtain on what actually earns long-term backing from manufacturers.

In this workshop, we’ll break down:
 • The real signals suppliers look for when deciding who to support
 • What builders misunderstand about co-op marketing and partnerships
 • Market shifts happening now that smart builders are paying attention to

decks-docks.com
@deck_dialogue­_
dutchessofdecking.com
tholman@decks-docks.com
lspleppin@deck-docks.com

And stop in to see their new showroom in Cornelius, NC!


Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck  Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

What if the people supplying your materials see growth signals in your business before you do?

In this episode, April Edwards chats with Lainie Sleppin and Trisha Holman of Decks & Docks to unpack what suppliers and manufacturers are seeing across the market right now—and what separates the builders who are scaling from the ones who feel stuck.

From professionalism in 2026 to co-op marketing dollars, partnership opportunities, and common mistakes builders make when asking for support, this conversation pulls back the curtain on what actually earns long-term backing from manufacturers.

In this workshop, we’ll break down:
• The real signals suppliers look for when deciding who to support
• What builders misunderstand about co-op marketing and partnerships
• Market shifts happening now that smart builders are paying attention to

decks-docks.com
@deck_dialogue­_
dutchessofdecking.com
tholman@decks-docks.com
lspleppin@deck-docks.com

And stop in to see their new showroom in Cornelius, NC!


Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

1 0

YouTube Video UEw3VFBpb2ZvRVRCdEJnYjcteW5YTkJqdmMyN1U5UGc1dy44M0Q5MzQ0QTcwQzFDMjc5
The builders who have strong seasons don’t wait until April to fix what’s broken — they tighten up the systems now.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck  Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects
 
Tag/Keyword ideas (I use   to help):
deck builder marketing,marketing tips for deck builders,deck builder business,deck builder,deck builder video,deck building,deck construction business,marketing tips for contractors,contractor marketing tips,construction marketing,construction marketing strategies,deck builder marketing strategies,business planning ,business planning,contractor markeitng tips,deck builder marketing ideas,deck construction marketing ideas

The builders who have strong seasons don’t wait until April to fix what’s broken — they tighten up the systems now.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects
 
Tag/Keyword ideas (I use to help):
deck builder marketing,marketing tips for deck builders,deck builder business,deck builder,deck builder video,deck building,deck construction business,marketing tips for contractors,contractor marketing tips,construction marketing,construction marketing strategies,deck builder marketing strategies,business planning ,business planning,contractor markeitng tips,deck builder marketing ideas,deck construction marketing ideas

3 0

YouTube Video UEw3VFBpb2ZvRVRCdEJnYjcteW5YTkJqdmMyN1U5UGc1dy5EN0U0NTk3NzIwMjUxN0M3
In this episode, we’re joined by Michael Boswell from Boswell & Associates, a leading marketing and consulting agency specializing in retail space optimization. Michael shares his expertise on designing showrooms that can maximize ROI for deck builders. With years of experience helping businesses in the outdoor living industry drive sales through strategic space design, he offers actionable insights on how to create a showroom that not only attracts customers but also boosts conversions. If you’re a deck builder looking to optimize your showroom and improve your client engagement, this episode is packed with tips that can transform your business.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck  Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

In this episode, we’re joined by Michael Boswell from Boswell & Associates, a leading marketing and consulting agency specializing in retail space optimization. Michael shares his expertise on designing showrooms that can maximize ROI for deck builders. With years of experience helping businesses in the outdoor living industry drive sales through strategic space design, he offers actionable insights on how to create a showroom that not only attracts customers but also boosts conversions. If you’re a deck builder looking to optimize your showroom and improve your client engagement, this episode is packed with tips that can transform your business.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

0 0

YouTube Video UEw3VFBpb2ZvRVRCdEJnYjcteW5YTkJqdmMyN1U5UGc1dy4xNTZBNUQxMDZBQzFGMjkw
In this episode, we chat with David Settlemyer, lead designer at Under The Sun Concepts (UTS Concepts), a luxury design and build firm known for its stunning custom outdoor living spaces. Recently, David and UTS Concepts partnered on multiple projects recognized at the 2025 NADRA National Deck Awards, including top honors for Open Porch and Product Display. He shares his design process, how UTS brings decks, patios, and outdoor features to life, and what’s next in luxury outdoor design.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck  Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

In this episode, we chat with David Settlemyer, lead designer at Under The Sun Concepts (UTS Concepts), a luxury design and build firm known for its stunning custom outdoor living spaces. Recently, David and UTS Concepts partnered on multiple projects recognized at the 2025 NADRA National Deck Awards, including top honors for Open Porch and Product Display. He shares his design process, how UTS brings decks, patios, and outdoor features to life, and what’s next in luxury outdoor design.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

0 0

YouTube Video UEw3VFBpb2ZvRVRCdEJnYjcteW5YTkJqdmMyN1U5UGc1dy4zQTkzRjgxRTY0OEU0MkM3
In this live session, we’ll be diving into how @JobTread  can help streamline your deck building process, from project management to job tracking and everything in between. Whether you’re looking to improve your workflow or simplify your operations, this is the perfect opportunity to see how @JobTread  can transform your business.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck  Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

In this live session, we’ll be diving into how @JobTread can help streamline your deck building process, from project management to job tracking and everything in between. Whether you’re looking to improve your workflow or simplify your operations, this is the perfect opportunity to see how @JobTread can transform your business.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

0 0

YouTube Video UEw3VFBpb2ZvRVRCdEJnYjcteW5YTkJqdmMyN1U5UGc1dy4xNjIyNEE0MDEyRDlCMjBE
In this episode of the We Love Deck Builders Podcast, April Edwards talks with Jeremy Wilkins, co-founder of Deck Van Gogh and creator of @deckmasterj . With over 20 years in the trades, Jeremy shares his journey of building a business focused on education, transparency, and innovation. From ultra-lean leadership to real-time client designs, Jeremy reveals his approach to growing a successful deck company and brand. Tune in for practical tips and insights on how to grow your business, improve systems, and lead with transparency.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck  Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

In this episode of the We Love Deck Builders Podcast, April Edwards talks with Jeremy Wilkins, co-founder of Deck Van Gogh and creator of @deckmasterj . With over 20 years in the trades, Jeremy shares his journey of building a business focused on education, transparency, and innovation. From ultra-lean leadership to real-time client designs, Jeremy reveals his approach to growing a successful deck company and brand. Tune in for practical tips and insights on how to grow your business, improve systems, and lead with transparency.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

0 0

YouTube Video UEw3VFBpb2ZvRVRCdEJnYjcteW5YTkJqdmMyN1U5UGc1dy5CMEVBRUJERkUyNTBENTkz
In the final episode of the We Love Deck Builders Podcast – DeckExpo Series, we’re joined by Eric Fortenberry, Founder and CEO of @JobTread  Software. Eric is here to talk about his upcoming session at DeckExpo, “The Business Playbook: How to Build a Great Company from the Ground Up,” and share insights on how deck builders can scale and sustain successful businesses. We’ll also discuss JobTread’s software solutions for optimizing operations, increasing profitability, and improving customer experience. As this series wraps up, we’ll reflect on the incredible value DeckExpo has to offer and why it’s a can’t-miss event for anyone in the decking industry.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck  Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

In the final episode of the We Love Deck Builders Podcast – DeckExpo Series, we’re joined by Eric Fortenberry, Founder and CEO of @JobTread Software. Eric is here to talk about his upcoming session at DeckExpo, “The Business Playbook: How to Build a Great Company from the Ground Up,” and share insights on how deck builders can scale and sustain successful businesses. We’ll also discuss JobTread’s software solutions for optimizing operations, increasing profitability, and improving customer experience. As this series wraps up, we’ll reflect on the incredible value DeckExpo has to offer and why it’s a can’t-miss event for anyone in the decking industry.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

0 0

YouTube Video UEw3VFBpb2ZvRVRCdEJnYjcteW5YTkJqdmMyN1U5UGc1dy5FQUY2Qzk4RUFDN0ZFRkZF