The most successful deck builders don't just price higher. They know exactly what every job needs to cost to be worth doing. Most builders match the going rate, underestimate their labor burden, and end the year busy but not much richer.
Brad Huebner is a Marine turned contractor turned coach who spent 11 years running his own construction business, 2,500 projects deep, before going full time into coaching contractors to fix their pricing.
Why 90% of contractors leave thousands of profit on the table per job
The labor burden number most deck builders get wrong and by how much
How to raise prices without losing the jobs you used to close
Available on YouTube and Spotify. Learn more at hammerandgrind.com.


Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

0 0

The most successful deck builders close jobs at the job site. They draw the deck on a tablet, generate the material takeoff, and present a branded proposal before they leave the driveway. Most builders are still losing the deal in the 24 to 48 hours it takes to follow up.

In this episode, April sits down with Ryan Weiss, Director of Partner Business Development, and Patrick Caldwell, Director of Product Enablement of ArcSite to talk about field drawing and estimating—and what it takes to close more jobs without going back to the office first.

• How field estimating closes the gap between the site visit and the signed proposal
• What an accurate, automated material takeoff looks like in practice
• How to build a price book that makes every estimate faster and more consistent

-------------------------------------------------------------------------

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

0 0

FutureScape USA brings deck builders into a bigger conversation with landscape professionals, designers, suppliers, manufacturers, and outdoor-living leaders.

Join April Edwards, FutureScape USA Event Director Tom Glasby, and DBM’s Jack for an honest conversation about what builders can learn from that room—and why the strongest partnerships often begin online but become real in person.

Why deck builders belong in the broader outdoor-living conversation
What FutureScape’s international perspective can bring to U.S. builders
How to build relationships that lead to stronger partnerships, referrals, and reputation.

--------------------------------------------------------
Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow

0 0

What does it take to build outdoor spaces that hold up in Hawaii’s demanding climate while earning lasting trust from homeowners, crews, vendors, and the local community?

In this episode of We Love Deck Builders, April Edwards talks with Chad and Liana Hilweh of Hawaii Deck Builders / Hilweh Builders LLC about the realities of building in Hawaii, climate-aware durability, and the values that guide how they lead their company.

Chad and Liana share how their ALOHA values—Adaptability, Learning, Openness, High Quality, and Accountability—shape the way they approach craftsmanship, crew education, customer relationships, and their role in the community.

In this conversation, you’ll hear:

• How Hawaii’s environment changes the conversation around durable outdoor construction
• Why educating your crew can strengthen quality, confidence, and the client experience
• How meaningful connection with clients, vendors, and community supports a reputation worth protecting


www.hawaiideckbuilders.com
@hawaiideckbuilders
@hilweh_builders_llc

-------------------------------------------------

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/apri...

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-...

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join...

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuilderm...

LinkedIn
https://www.linkedin.com/company/deck...

Instagram
https://www.instagram.com/deckbuilder...

TikTok
https://www.tiktok.com/@deckbuilderma...

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

0 0

The most successful deck builders are closing jobs at the job site—before the homeowner has a chance to get three more bids. Most builders are still driving back to the office to write up the estimate.

ArcSite's Ryan Weiss, Director of Partner Business Development, and Patrick Caldwell, Director of Product Enablement, joins April to break down the field drawing and estimating platform built for contractors who measure and quote on-site.

In this episode:
• How to draw a deck to scale on a tablet, generate a material takeoff, and hand the client a signed proposal before leaving the driveway
• Why the gap between the site visit and the proposal is where most deck builders lose jobs—and how to close it
• What it takes to align your price book, materials, and team so every estimate is fast and accurate

arcsite.com

-------------------------------------------------

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

1 0

What happens when deck builders are part of the same conversation as landscape designers, outdoor-living professionals, manufacturers, suppliers, pool professionals, and industry leaders?

In this episode of We Love Deck Builders, April Edwards is joined by Tom Glasby, Event Director for FutureScape USA, and Jack from Deck Builder Marketers for a practical recap of FutureScape USA 2026.

They discuss:
What FutureScape’s UK roots and international outlook can offer U.S. deck builders
Why NADRA’s involvement matters to the future of the deck and railing industry
How in-person conversations can turn online connections into real partnerships, advocates, and opportunities

FutureScape USA publicly describes its event as a cross-sector landscaping platform for professionals including landscapers, designers, landscape architects, suppliers, and the wider green sector. NADRA’s VIP Lounge is designed for networking, knowledge exchange, and collaboration.

futurescapeusa.com
@futurescapeusa

-------------------------------------------------

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

3 0

What does it take to build outdoor spaces that hold up in Hawaii’s demanding climate while earning lasting trust from homeowners, crews, vendors, and the local community?

In this episode of We Love Deck Builders, April Edwards talks with Chad and Liana Hilweh of Hawaii Deck Builders / Hilweh Builders LLC about the realities of building in Hawaii, climate-aware durability, and the values that guide how they lead their company.

Chad and Liana share how their ALOHA values—Adaptability, Learning, Openness, High Quality, and Accountability—shape the way they approach craftsmanship, crew education, customer relationships, and their role in the community.

In this conversation, you’ll hear:

• How Hawaii’s environment changes the conversation around durable outdoor construction
• Why educating your crew can strengthen quality, confidence, and the client experience
• How meaningful connection with clients, vendors, and community supports a reputation worth protecting


www.hawaiideckbuilders.com
@hawaiideckbuilders
@hilweh_builders_llc

-------------------------------------------------

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

2 0

The most successful deck builders know what every job needs to cost. Most match the going rate, underestimate labor burden, and end the year busy but not much richer.

In this episode, April sits down with Brad Huebner of Hammer & Grind to talk about pricing for real profit, not survival.

• Why 90% of contractors leave thousands on the table per job
• The labor burden number most deck builders get wrong
• How to raise prices without losing the jobs you used to close

-------------------------------------------------

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

3 0

On June 24th, NADRA hosted a networking event in Carlsbad, CA, bringing together builders, manufacturers, suppliers, lenders, and outdoor living professionals from across the region.

Join me and my special guest, Jenn Zedaker of NADRA as we recap the event and discuss how much of this industry still moves through relationships, conversations, and in-person connection.

Because while marketing, systems, and operations matter, there is still a layer of business growth that only happens when you are actually in the room.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------
Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
--------------------------------
Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

1 0

A lot of deck builders are trying to grow a business that was never really designed to grow beyond them.

The owner is often the best salesperson, the best problem solver, the quality control person, the scheduler, the customer relationship person, and the final decision maker. That works in the beginning. But at some point, the business has to stop running through the owner’s head.

In this episode, April sits down with Lyn Askin of EOS Worldwide to talk about EOS in plain English and how it helps deck builders create clear ownership, accountability, and a rhythm the team can follow.

You’ll hear:
• How Lyn’s story changed the way he looked at owner dependence
• How EOS is different from SOPs, software, or checklists
• Why a business needs a shared operating system to grow beyond the owner
• How clear ownership and accountability help the team step up

Learn more about Lyn at lynaskin.com
Socials: @lynaskin

------------------------------------------------------------

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

0 0

The deck builders who are growing right now have two things running: a front-end sales system that automates follow-up and keeps the pipeline full, and JobTread managing every job on the back end. Most builders have one or neither — and the gap between those two things is costing them more than they realize.

April sits down with Philip Sessions of Refined VA, the company that implements JobTread for deck builders, trains the team by role, and places construction-trained coordinators to run the system daily so the builder stops being the bottleneck.

In this episode:
• Why most builders fail at JobTread and what an ownership problem actually costs
• What a proper implementation covers, from cost catalog to change orders to job costing to client portal
• How JobTread and your front-end sales system work together to give you real visibility from first lead to final payment

New to JobTread? Check our past episodes with founder Eric Fortenberry, linked below.

https://deckbuildermarketers.com/blog/running-a-deck-business-without-the-headaches-featuring-eric-fortenberry-of-jobtread/

refinedva.com
deckbuildermarketers.com

------------------------------

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

0 0

Description:
If your pricing is even slightly off, it’s costing you—on every single job. Most builders don’t see it until it’s already cutting into their margins.
In this episode, Brian Miller breaks down what was actually holding his deck company back, how estimating became the bottleneck, and what changed when he fixed it.
If your quotes take too long, your profits feel tighter than they should, or you’re not fully confident in your numbers—this is where to look.

In this episode, we cover:
• What inaccurate or slow estimating is really costing your business
• The pricing mistakes quietly draining your profit
• Why better tools alone won’t fix broken systems

Instagram: thebryanmiller

Linkedin: https://www.linkedin.com/in/bryan-miller-94655b1/?skipRedirect=true

Contractor Classroom - join for free by clicking the link on the webpage: https://contractorclassroom.netlify.app/

--------------------------------------------------------

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

3 0

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

10 2

A lot of deck builders are trying to grow a business that was never really designed to grow beyond them.

The owner is often the best salesperson, the best problem solver, the quality control person, the scheduler, the customer relationship person, and the final decision maker. That works in the beginning. But at some point, the business has to stop running through the owner’s head.

In this episode, April sits down with Lyn Askin of EOS Worldwide to talk about EOS in plain English and how it helps deck builders create clear ownership, accountability, and a rhythm the team can follow.

You’ll hear:
• How Lyn’s story changed the way he looked at owner dependence
• How EOS is different from SOPs, software, or checklists
• Why a business needs a shared operating system to grow beyond the owner
• How clear ownership and accountability help the team step up

Learn more about Lyn at lynaskin.com
Socials: @lynaskin

------------------------------------------------------------

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

3 1

The deck builders who are growing right now have two things running: a front-end sales system that automates follow-up and keeps the pipeline full, and JobTread managing every job on the back end. Most builders have one or neither — and the gap between those two things is costing them more than they realize.

April sits down with Philip Sessions of Refined VA, the company that implements JobTread for deck builders, trains the team by role, and places construction-trained coordinators to run the system daily so the builder stops being the bottleneck.

In this episode:
• Why most builders fail at JobTread and what an ownership problem actually costs
• What a proper implementation covers, from cost catalog to change orders to job costing to client portal
• How JobTread and your front-end sales system work together to give you real visibility from first lead to final payment

New to JobTread? Check our past episodes with founder Eric Fortenberry, linked below.

https://deckbuildermarketers.com/blog/running-a-deck-business-without-the-headaches-featuring-eric-fortenberry-of-jobtread/

refinedva.com
deckbuildermarketers.com

------------------------------

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

3 1

Most deck builders do not have a lead problem. They have a system problem; and proof is one of the biggest pieces they are missing.
In this solo episode, April breaks down why your best work is not selling your next project, what serious homeowners are checking before they ever call, and how Builder Story Day fixes the proof gap in one focused day.
What you will walk away with:

Why "more leads" is rarely the real problem
The trust signals serious homeowners check before they call
How one day of professional content becomes sales proof across your website, ads, social, and sales process



Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

2 0

No script. No fluff. Just real conversations around what’s actually happening right now—and what deck builders need to be paying attention to.
If you're serious about growing your business, this is one you won’t want to miss.

What to expect:
Topics that deck builders should be paying attention to right now
Insights and conversations you won’t hear anywhere else
Real talk around what’s working (and what’s not)

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

5 0

Most builders focus on doing great work—but in today’s market, that’s only part of the equation.
In this episode, Wes Kain shares how he’s built a career that goes beyond the job site, combining construction experience with branding, visibility, and opportunity. From TV to racing to industry partnerships, his perspective challenges how most builders think about growth.

In this workshop, we’ll break down:
Why great work alone isn’t enough—and what actually drives attention and opportunity
How builders can start building a name, not just completing projects
The role of discipline, consistency, and visibility in long-term growth

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

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Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

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Follow Deck Builder Marketers:
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Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

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Who This Channel Is For:
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+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

7 0

Paid ads aren’t what they used to be—and if you’re running Google Ads the same way you did even a year ago, you’re already falling behind.

In this episode, April sits down with Vinita Swami, PPC Specialist at Deck Builder Marketers, to break down what’s actually changing in paid ads right now. From AI-driven campaigns to automation inside Google Ads, they unpack what’s working, what’s not, and where deck builders are wasting money without even realizing it.

This is not about turning ads on and hoping for leads. It’s about understanding how paid ads fit into a bigger system—and why patience, strategy, and the right expectations matter more than ever.

In this episode, we cover:

• How AI and automation are changing how Google Ads actually generate opportunities
• Why most deck builders don’t see results right away
• What separates campaigns that drive real projects from ones that waste budget

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Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

5 0

What happens when you’ve managed 150+ projects… and decide to walk away from volume?

In this episode, Phil Parsons from KP Homescapes shares the shift from high-output construction to a more structured, engineering-driven way of building—where planning, performance, and systems drive every project.

What we'll cover:
• What actually breaks when you scale without systems in place
• Why narrowing your focus leads to better execution and stronger projects
• How thinking like an engineer changes the way you plan and build

kphomescapes.com
@kphomescapes

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Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

3 0

As a deck builder, it’s easy to get stuck handling everything yourself—from leads to customer service to operations. But what happens when those tasks start piling up and slowing down your growth?

In this episode, we sit down with Michael Allen, VP of Sales at Sphere Rocket VA, to discuss how deck builders can leverage virtual assistants (VAs) to solve their biggest bottlenecks. Whether it's customer service, lead management, marketing support, or operations, VAs can help streamline your business and free up time so you can focus on what really matters—closing more jobs.

What We’ll Discuss
• Why deck builders are stuck doing everything themselves and how it’s limiting their growth
• How virtual assistants (VAs) can support every part of your business from lead management to customer service
• Practical examples of where to start using VAs to make the most impact on your bottom line
• How delegation can lead to faster response times, better customer experiences, and more jobs closed

sphererocketva.com
@sphererocketva

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Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

2 0