Podcast
Top 10 Marketing Mistakes Deck Builders Make (And How to Avoid Them)
“We Love Deck Builders” is a podcast dedicated to helping deck builders thrive in business by focusing on smart marketing strategies. Hosted by April Edwards, a growth strategist from Deck Builder Marketers, the show highlights common pitfalls, such as the lack of online visibility, that can stunt business growth. April stresses the importance of an updated website, strong social media, and SEO efforts to ensure deck builders are found by potential customers who extensively research before making big investments in outdoor projects.
Read MoreDecking Dreams: The Hen-House Decks Story with Andy Henley
April Edwards, CEO of Deck Builder Marketers, hosts the “We Love Deck Builders Podcast,” where she interviews Andy Henley, founder of Hen-House Decks. Andy shares his journey from framing houses to building a top Ohio deck company, overcoming brain surgery and a stroke along the way. Known for his passion and creativity, Andy discusses his unique, family-run business and his standout project, the “Guitar Deck.” The episode highlights his dedication to craftsmanship and customer experience.
Read MoreEmpowering Deck Builders: A Conversation with Mike Beaudry from NADRA
In this episode of the We Love Deck Builders Podcast, April Edwards interviews Mike Beaudry, NADRA’s founder, who shares his journey from the ski industry to revolutionizing deck building. Mike discusses NADRA’s role in advancing the industry, the shift towards elaborate outdoor living spaces, and the impact of technology and innovation. He also highlights the significance of NADRA’s Deck Awards in recognizing and celebrating deck builders’ achievements.
Read MoreUnlocking Google Ads Success: Expert Tips for Deck Builders with Alejandra Donaire
This podcast provides decking professionals with valuable insights and strategies to enhance their business. In this episode, April is joined by Alejandra Donaire, a Google Ads expert from Deck Builder Marketers, who shares her extensive knowledge on optimizing Google Ads campaigns. The discussion focuses on practical tips for maximizing ROI, understanding the pros and cons of smart campaigns, and the importance of manual optimizations for achieving better ad performance and targeting the right audience.
Read MoreJody Underhill’s Hiring Secrets: How Rapid Hire Pro Helped 300+ Companies
Struggling to attract top talent for your deck building company? In this insightful episode, renowned recruitment strategist Jody Underhill reveals the unconventional tactics he used to help over 300 home service businesses hire a staggering 3,500+ employees in under 3 years. Jody exposes the costly mistakes most deck builders make when recruiting and shares his proven system for landing rockstar hires – from crafting irresistible social media job ads to automating follow-ups that nurture applicants. You’ll discover how to entice workers who aren’t actively job hunting, conduct efficient video interviews, and align new hires with your company culture and values.
Read MoreBehind The Scenes: April Edwards And Bobby Warren
April Edwards, the CEO of Deck Builder Marketers, took an interesting path from commercial art to leading a digital marketing agency. On the “We Love Deck Builders” podcast, she talks about adapting her career after having children and the importance of letting go of control to trust her team. Her leadership style focuses on coaching and collaboration, and she prioritizes client focus, aiming to empower deck builders to achieve their goals. For April, success goes beyond money – it’s about improving lives.
Read MoreJeff Mudd on Deck building and Recruitment
Join us on ‘We Love Deck Builders’ as April Edwards welcomes Jeff Mudd, a renowned figure in the decking industry and the insightful voice behind ‘The Trades Podcast.’ With over 17 years of experience, Jeff shares his journey, the current state and future of deck building, addresses the labor shortage, and offers strategic advice on recruitment and business growth. Dive into this episode for valuable insights to elevate your deck building business.
Read MoreBuilding Solid Ground: Craftsmanship and Connections
In this episode of “We Love Deck Builders,” April Edwards interviews Tara and Tommy from Solid Ground, exploring their journey from hospitality to leading a deck building empire in St. Louis. They discuss the importance of values like honesty and trustworthiness in their work, their recognition as DuraLife Deck Specialists of the Year, and how treating clients like family has been key to their success. Tune in for an inspiring look at building a thriving business while maintaining strong community ties and personal connections.
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