In this episode of We Love Deck Builders, host April Edwards welcomes Kassaundra, one of the first and most pivotal employees at Deck Builder Marketers. Kassaundra has been with DBM from the very beginning, helping shape the company alongside April. Now working at April's second venture, AE Design Co., Kassaundra remains a crucial part of the DBM story. They’ll share the untold stories of how DBM came to life, the behind-the-scenes hustle, and the key moments that defined their success. Hear firsthand how a small team built something extraordinary.

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In this episode of We Love Deck Builders, host April Edwards tackles a common challenge: competing with lower-priced deck builders and general contractors entering the market. April dives into strategies for standing firm on pricing while highlighting your value as a premium builder. From using lifestyle-driven messaging to building a strong online presence, she shares practical tips to attract clients who prioritize quality over cost. Tune in for insights on positioning your brand, creating an emotional connection with clients, and standing out in a crowded market—without lowering your prices.

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In this episode of We Love Deck Builders, host April Edwards dives into one of the most important (and often misunderstood) topics in marketing—SEO (Search Engine Optimization). Joined by SEO expert Daniel, they explore how deck builders can use SEO to grow their business, rank higher on Google, and attract more leads. They discuss the differences between SEO and paid ads, why SEO takes time to show results, and what you can expect in the first 3-6 months of starting an SEO strategy. Tune in to learn actionable steps to optimize your site, improve your rankings, and ensure long-term success.

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In this episode of We Love Deck Builders, April Edwards breaks down the top 10 marketing mistakes that are holding back deck builders from reaching their full potential. Learn why neglecting your online presence, inconsistent branding, and failing to use social proof could be costing you leads—and how to fix it. April also shares actionable strategies to boost your SEO and leverage customer reviews. If you want to avoid these common pitfalls and grow your business, tune in now!

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In this episode of We Love Deck Builders, host April Edwards chats with Andy Henley, the mastermind behind Hen-House Decks, one of Ohio’s top deck building companies. Andy shares his journey from house framer to award-winning deck builder, revealing the challenges, successes, and lessons learned along the way. Discover his passion for craftsmanship, community involvement, and his vision for the future.

Whether you’re a deck building pro or just starting out, Andy’s insights and stories are sure to inspire. Tune in and get ready to elevate your deck building game!

Connect with Us:

Follow Hen-House Decks on Instagram: @henhouse_decks
Visit: ohiodecking.com

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In this episode of We Love Deck Builders, host April Edwards, founder of Deck Builder Marketers, sits down with Mike Beaudry, Executive Director of the North American Deck and Railing Association (NADRA). Mike shares his inspiring journey from the ski and snowboard industry to becoming a visionary leader in the decking world. Discover how NADRA is shaping the industry, empowering deck builders, and fostering a strong community. Whether you’re a seasoned pro or just starting, this episode is packed with valuable insights and actionable advice to elevate your deck building business. Tune in and get ready to raise the bar!

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In this episode, April Edwards and Alejandra Donaire, the account strategist at Deck Builder Marketers, delve into Google's Ad Recommendations. Gain a deeper understanding of how these suggestions can sometimes increase costs and learn why manual optimization is vital for achieving better ROI and higher-quality leads. Explore actionable tips and strategies to enhance your Google Ads campaigns, with a focus on empowering you to improve your results independently. Tune in for valuable insights, real-life examples, and expert advice to boost your Google Ads strategy and drive success for your deck-building business. Listen now!

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Join April Edwards, founder of Deck Builder Marketers, as she becomes the interviewee in a special episode led by team member Bobby Warren. April shares her journey from rural Ohio to leading a top digital marketing agency in San Diego. Discover her personal story, leadership philosophy, and the innovative strategies DBM uses to help deck builders achieve their business goals. Learn how to leverage marketing to build a thriving deck-building business.

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Struggling to attract top talent for your deck building company? In this insightful episode, renowned recruitment strategist Jody Underhill reveals the unconventional tactics he used to help over 300 home service businesses hire a staggering 3,500+ employees in under 3 years. Jody exposes the costly mistakes most deck builders make when recruiting and shares his proven system for landing rockstar hires - from crafting irresistible social media job ads to automating follow-ups that nurture applicants. You'll discover how to entice workers who aren't actively job hunting, conduct efficient video interviews, and align new hires with your company culture and values. Don't miss these game-changing recruitment insights - subscribe now!

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Join us on 'We Love Deck Builders' as April Edwards welcomes Jeff Mudd, a fixture in the decking industry and the insightful voice behind 'The Trades Podcast.' With over 17 years of experience and a profound commitment to promoting construction trades, Jeff shares his journey, explores the current state and future of deck building, addresses the labor shortage, and offers strategic advice on recruitment and business growth. Whether you're a budding entrepreneur or a seasoned builder, this episode is packed with valuable insights to elevate your business. Dive into the conversation and gain practical tips to navigate the challenges and opportunities in the decking world.

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In this episode of "We Love Deck Builders," April Edwards interviews Tara and Tommy from Solid Ground, exploring their journey from hospitality to leading a deck building empire in St. Louis. They discuss the importance of values like honesty and trustworthiness in their work, their recognition as DuraLife Deck Specialists of the Year, and how treating clients like family has been key to their success. Tune in for an inspiring look at building a thriving business while maintaining strong community ties and personal connections.

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Join us on "We Love Deck Builders," where host April Edwards, a renowned growth strategist in the decking world, sits down with industry luminary Lainie Sleppin. In this episode, we uncover the evolving landscape of the decking industry, from the latest trends to pivotal business strategies shaping the future. Lainie, with her extensive experience and hands-on approach, shares invaluable insights into overcoming industry challenges, leveraging technology, and harnessing the power of networking. Whether you're a seasoned deck builder or just starting, this conversation promises a wealth of knowledge to elevate your business. Dive into the future of decking with us and discover how to build the business you deserve.

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Welcome to this incredible podcast episode where we dive deep into the world of deck building with special guests, Chris and Amy Breen from Legacy Decks Academy. This episode is a must-listen for anyone in the deck building industry, from novices to seasoned professionals. We explore the Breens' journey in transforming deck builders into savvy business owners, discussing the challenges and triumphs they've encountered along the way.

Chris and Amy are not just coaches; they're industry innovators who have made a profound impact through their work at Legacy Decks Academy. Their approach has reshaped many deck building businesses, guiding them through common pitfalls like disorganization and unclear business models. This significant contribution to the industry was recognized with the prestigious 2022 Recognition Award from the North American Deck and Railing Association (NADRA), a testament to their expertise and influence.

In our conversation, we delve into a range of topics, from balancing hands-on deck building with business management to scaling a business while maintaining quality. We also touch upon the role of technology in modern deck building and look at future trends. Join us as we uncover the insights and strategies that have helped many in the industry find success, all thanks to the pioneering guidance of Chris and Amy Breen

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In this insightful episode, April Edwards and Mackenzie Zera share valuable lessons from the DeckExpo event, focusing on the nuances of running a successful deck building business. April discusses the importance of understanding client needs, the significance of an independent business model, and the power of having a clear vision. Key topics include crafting exceptional customer experiences, effective recruitment strategies, the critical role of knowing your business numbers, and the urgency of implementing new ideas. The episode also touches on the importance of Standard Operating Procedures (SOPs) and innovative approaches to retaining top talent. This episode is a must-listen for deck builders and entrepreneurs seeking to enhance their business acumen and team management skills in the industry.

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In this insightful episode of "We Love Deck Builders," host April Edwards welcomes Mike Mitchell from Mitchell Construction, a true trailblazer in the deck building industry. Dive deep into the origins of Mitchell Construction, starting from its humble beginnings in 1978 to its evolution into a specialized, low-maintenance deck and outdoor living space provider. Mike shares valuable lessons learned from transitioning the family business, embracing niche markets for growth, and the importance of learning from all construction trades. Discover how focusing on the right projects and clients propelled their business past sales goals and how delegation played a crucial role in this journey. Listen in as Mike provides wisdom on knowing your business numbers, the impact of personal growth on professional success, and a sneak peek into the future of Mitchell Construction. Join us for an episode filled with real-life insights, business strategies, and the heartwarming story of a family legacy in deck building.

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