On June 24th, NADRA hosted a networking event in Carlsbad, CA, bringing together builders, manufacturers, suppliers, lenders, and outdoor living professionals from across the region.

Join me and my special guest, Jenn Zedaker of NADRA as we recap the event and discuss how much of this industry still moves through relationships, conversations, and in-person connection.

Because while marketing, systems, and operations matter, there is still a layer of business growth that only happens when you are actually in the room.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------
Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
--------------------------------
Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

0 0

A lot of deck builders are trying to grow a business that was never really designed to grow beyond them.

The owner is often the best salesperson, the best problem solver, the quality control person, the scheduler, the customer relationship person, and the final decision maker. That works in the beginning. But at some point, the business has to stop running through the owner’s head.

In this episode, April sits down with Lyn Askin of EOS Worldwide to talk about EOS in plain English and how it helps deck builders create clear ownership, accountability, and a rhythm the team can follow.

You’ll hear:
• How Lyn’s story changed the way he looked at owner dependence
• How EOS is different from SOPs, software, or checklists
• Why a business needs a shared operating system to grow beyond the owner
• How clear ownership and accountability help the team step up

Learn more about Lyn at lynaskin.com
Socials: @lynaskin

------------------------------------------------------------

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

0 0

The deck builders who are growing right now have two things running: a front-end sales system that automates follow-up and keeps the pipeline full, and JobTread managing every job on the back end. Most builders have one or neither — and the gap between those two things is costing them more than they realize.

April sits down with Philip Sessions of Refined VA, the company that implements JobTread for deck builders, trains the team by role, and places construction-trained coordinators to run the system daily so the builder stops being the bottleneck.

In this episode:
• Why most builders fail at JobTread and what an ownership problem actually costs
• What a proper implementation covers, from cost catalog to change orders to job costing to client portal
• How JobTread and your front-end sales system work together to give you real visibility from first lead to final payment

New to JobTread? Check our past episodes with founder Eric Fortenberry, linked below.

https://deckbuildermarketers.com/blog/running-a-deck-business-without-the-headaches-featuring-eric-fortenberry-of-jobtread/

refinedva.com
deckbuildermarketers.com

------------------------------

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

0 0

Description:
If your pricing is even slightly off, it’s costing you—on every single job. Most builders don’t see it until it’s already cutting into their margins.
In this episode, Brian Miller breaks down what was actually holding his deck company back, how estimating became the bottleneck, and what changed when he fixed it.
If your quotes take too long, your profits feel tighter than they should, or you’re not fully confident in your numbers—this is where to look.

In this episode, we cover:
• What inaccurate or slow estimating is really costing your business
• The pricing mistakes quietly draining your profit
• Why better tools alone won’t fix broken systems

Instagram: thebryanmiller

Linkedin: https://www.linkedin.com/in/bryan-miller-94655b1/?skipRedirect=true

Contractor Classroom - join for free by clicking the link on the webpage: https://contractorclassroom.netlify.app/

--------------------------------------------------------

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

3 0

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

10 2

A lot of deck builders are trying to grow a business that was never really designed to grow beyond them.

The owner is often the best salesperson, the best problem solver, the quality control person, the scheduler, the customer relationship person, and the final decision maker. That works in the beginning. But at some point, the business has to stop running through the owner’s head.

In this episode, April sits down with Lyn Askin of EOS Worldwide to talk about EOS in plain English and how it helps deck builders create clear ownership, accountability, and a rhythm the team can follow.

You’ll hear:
• How Lyn’s story changed the way he looked at owner dependence
• How EOS is different from SOPs, software, or checklists
• Why a business needs a shared operating system to grow beyond the owner
• How clear ownership and accountability help the team step up

Learn more about Lyn at lynaskin.com
Socials: @lynaskin

------------------------------------------------------------

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

3 1

The deck builders who are growing right now have two things running: a front-end sales system that automates follow-up and keeps the pipeline full, and JobTread managing every job on the back end. Most builders have one or neither — and the gap between those two things is costing them more than they realize.

April sits down with Philip Sessions of Refined VA, the company that implements JobTread for deck builders, trains the team by role, and places construction-trained coordinators to run the system daily so the builder stops being the bottleneck.

In this episode:
• Why most builders fail at JobTread and what an ownership problem actually costs
• What a proper implementation covers, from cost catalog to change orders to job costing to client portal
• How JobTread and your front-end sales system work together to give you real visibility from first lead to final payment

New to JobTread? Check our past episodes with founder Eric Fortenberry, linked below.

https://deckbuildermarketers.com/blog/running-a-deck-business-without-the-headaches-featuring-eric-fortenberry-of-jobtread/

refinedva.com
deckbuildermarketers.com

------------------------------

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

3 1

Most deck builders do not have a lead problem. They have a system problem; and proof is one of the biggest pieces they are missing.
In this solo episode, April breaks down why your best work is not selling your next project, what serious homeowners are checking before they ever call, and how Builder Story Day fixes the proof gap in one focused day.
What you will walk away with:

Why "more leads" is rarely the real problem
The trust signals serious homeowners check before they call
How one day of professional content becomes sales proof across your website, ads, social, and sales process



Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

2 0

No script. No fluff. Just real conversations around what’s actually happening right now—and what deck builders need to be paying attention to.
If you're serious about growing your business, this is one you won’t want to miss.

What to expect:
Topics that deck builders should be paying attention to right now
Insights and conversations you won’t hear anywhere else
Real talk around what’s working (and what’s not)

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

5 0