Deck Specialist Magazine
You’ve Earned the Right to Be Selective—So Why Are the Wrong Clients Still Reaching Out?
Refining your brand helps you attract clients who respect your process and value quality work—shifting your business from chasing any lead to winning the right projects.
Read MoreHow to Keep Your Best Leads from Slipping Away as the Season Picks Up
Too many builders assume that because they’re booked up, they’re doing everything right. They finish one job, move on to the next, and think they’re crushing it. But being busy doesn’t always mean growth. The builders who don’t just survive but grow have systems in place to stay connected with leads — even when their schedules are full. Without those systems, great opportunities can slip away unnoticed.
Read MoreBuild Your Blueprint: Why a Marketing Budget is the Key to Growing Your Deck Business in 2025
Throwing a few bucks at marketing won’t cut it—but a smart 3-5% budget can transform your business. A solid website, SEO, and targeted ads bring steady leads, while a bigger investment helps you dominate your market and land high-value projects.
Want to know where your marketing dollars should go? Read the full article to find out.
Read MoreMastering Marketing: Lessons from a Fellow Deck Specialist
Your marketing is often the first impression clients have of your business. Learn how to optimize your website, improve your online presence, and attract better leads with practical insights from growth strategist April Edwards in Deck Specialist Magazine.
Read MoreStay Ahead: Essential Marketing Moves for Deck Builders This Fall
Don’t let fall slow down your marketing momentum! Showcase your outdoor spaces with stunning autumn views, engage potential clients, and prepare for a booming spring season.
Read MoreDeciding on Marketing Support for Your Deck Building Business
Effective deck builder marketing is crucial for attracting clients and showcasing your craftsmanship. Whether you handle marketing yourself, enlist help from friends and family, or hire a professional marketing agency for deck builders, each approach has its benefits.
Read MoreBuilding Success in the Cold: A Deck Builder’s Winter Marketing Guide
Explore winter marketing strategies for deck builders in ‘Building Success in the Cold,’ a guide by April Edwards on leveraging off-season opportunities.
Read MoreCrafting an Unforgettable Client Experience: Amplifying Referrals and Online Reviews
This article emphasizes the importance of creating an unforgettable client experience in the deck-building industry to amplify referrals and online reviews. It outlines strategies like personalized communications, efficient use of technology, and long-term client engagement to enhance the customer journey. These approaches transform satisfied clients into active promoters, boosting the business’s visibility and credibility.
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