Deck Specialist Magazine
What 2025 Made Clear for Deck Builders Heading Into 2026
The pandemic years brought a flood of demand. Everyone stayed booked, and it didn’t really matter who had the best marketing. But that overflow is gone now. Homeowners have choices again. Backlogs are shorter, more builders have entered the market, and technology has completely changed how people decide who to hire.
Read MoreWhat Worked Then Ain’t Working Now
The pandemic years brought a flood of demand. Everyone stayed booked, and it didn’t really matter who had the best marketing. But that overflow is gone now. Homeowners have choices again. Backlogs are shorter, more builders have entered the market, and technology has completely changed how people decide who to hire.
Read MoreBooked in Spring Starts Now
This year brought a slower spring, fewer calls, and leads that took longer to close. The builders who felt it the most were the ones who didn’t already have visibility where homeowners do their research.
Read MoreReputation Won’t Save You: Why Even the Best Builders Are Falling Behind in the AI Era
Remember when Covid hit? In a matter of months, everything changed. The way we shopped, connected, and did business flipped overnight. What we’re seeing now in marketing is no different. AI, Google, and a massive shift in buyer behavior have completely rewired the way homeowners find and trust contractors. And if you’re still relying on referrals and reputation alone, I’ve got some bad news: you’re already behind.
Read MoreYou’ve Earned the Right to Be Selective—So Why Are the Wrong Clients Still Reaching Out?
Refining your brand helps you attract clients who respect your process and value quality work—shifting your business from chasing any lead to winning the right projects.
Read MoreHow to Keep Your Best Leads from Slipping Away as the Season Picks Up
Too many builders assume that because they’re booked up, they’re doing everything right. They finish one job, move on to the next, and think they’re crushing it. But being busy doesn’t always mean growth. The builders who don’t just survive but grow have systems in place to stay connected with leads — even when their schedules are full. Without those systems, great opportunities can slip away unnoticed.
Read MoreBuild Your Blueprint: Why a Marketing Budget is the Key to Growing Your Deck Business in 2025
Throwing a few bucks at marketing won’t cut it—but a smart 3-5% budget can transform your business. A solid website, SEO, and targeted ads bring steady leads, while a bigger investment helps you dominate your market and land high-value projects.
Want to know where your marketing dollars should go? Read the full article to find out.
Read MoreMastering Marketing: Lessons from a Fellow Deck Specialist
Your marketing is often the first impression clients have of your business. Learn how to optimize your website, improve your online presence, and attract better leads with practical insights from growth strategist April Edwards in Deck Specialist Magazine.
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