Deck Expo Series: Eric Fortenberry’s Business Playbook for Deck Builders

Eric Fortenberry’s Business Playbook for Deck Builders

In this episode, we’re thrilled to have Eric Fortenberry, founder and CEO of JobTread, share his invaluable insights with us. Known for his remarkable success in the construction software industry, Eric brings a wealth of knowledge on building and scaling construction businesses—from decks to pools and beyond.

We discuss Eric’s session at Deck Expo 2026: The Business Playbook: How to Build a Great Company from the Ground Up. This session promises to equip attendees with actionable strategies to optimize operations, boost profitability, and ensure sustainable growth.

About Eric Fortenberry and JobTread

JobTread started as a solution to streamline the chaos Eric experienced firsthand in a struggling construction company. By implementing systems that improved organization, cost accuracy, and job tracking, Eric helped grow that company’s sales from $5 million to $8 million in a single year. Today, JobTread serves thousands of construction businesses, offering them a comprehensive platform to manage everything from estimating and scheduling to invoicing and job costing.

Key Takeaways from Eric’s Business Playbook

Eric’s Business Playbook is the blueprint for building a scalable, profitable business. This framework has been essential for JobTread’s success and is designed to help deck builders streamline operations and optimize their pricing models.

Some of the key areas Eric focuses on include:

• Understanding Your Numbers: Know your costs, know your production rates, and price accurately.
• Sales and Marketing: Develop strategies to drive leads, convert them into customers, and build long-term relationships.
• Optimizing Operations: Build a system that lets you track every job, from materials to labor costs, ensuring you deliver projects on time and on budget.

Eric also emphasizes the importance of having a solid team and company culture. With a strong foundation, deck builders can scale their businesses successfully without the stress and chaos that often accompanies growth.

What You Can Expect at JobTread’s Booth

At Deck Expo 2026, Eric and his team will be showcasing JobTread’s innovative software at booth 2647. Attendees will get an exclusive look at how the platform can help them:

• Quickly generate accurate estimates
• Track job progress in real-time
• Gain insights into job costs and performance

The team will also demonstrate how JobTread integrates with other business systems, making it easier for deck builders to manage their operations from start to finish.

Eric’s Message to Deck Builders

Eric’s advice to deck builders? “Know your numbers, focus on building systems, and invest in technology that simplifies your operations.” By implementing these strategies, deck builders can improve both profitability and efficiency, making their businesses more resilient and sustainable.

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Ready to Grow Your Deck Building Business?

At Deck Builder Marketers, we’re passionate about helping deck builders succeed. Whether you’re looking to fine-tune your marketing, increase your visibility, or implement better strategies, we’re here to help you grow. Book a free growth strategy call with us today, and let’s build your business to new heights.