Why Builders Lose Momentum Right After They Decide to Grow (and How to Keep It Going)
In the world of deck building, growth is the dream. Every builder wants to see their business expand, increase revenue, and land bigger projects. But why is it that so many deck builders lose momentum right after they decide to grow? In this episode of the We Love Deck Builders Podcast, we’re joined by Jessie Champagne, our onboarding expert at Deck Builder Marketers, who provides invaluable insights into why many builders stall after making the decision to grow and how to overcome it.
The Growth Journey: From Decision to Action
When you decide to grow your deck building business, it can feel like a huge leap forward. You’ve finally made the commitment to take your business to the next level. However, once that initial excitement fades, the challenge becomes sustaining momentum.
Jessie Champagne, our onboarding specialist, is the first person new clients work with here at Deck Builder Marketers. She’s seen it all: builders who are eager to expand but fail to put in the work to ensure their growth is sustainable. One of the key takeaways from today’s episode is that growth requires not just intention but a commitment to continuous effort, both from the business owner and their marketing partner.
“Growth is more than just the initial excitement. It’s about putting in consistent work, time, and investment to see it through,” says Jessie.
Setting Expectations: It’s Not a Silver Bullet
A common mistake that builders make after deciding to grow is expecting overnight results. They may hire a marketing agency or invest in ads but without setting clear expectations and being willing to put in the necessary work. It’s important to understand that growth takes time, especially when it comes to marketing.
Jessie emphasizes that growth isn’t just about paying for ads and waiting for calls to come in.
“It’s about collaboration. It’s about staying engaged with your growth partner, providing fresh content, and being open to sharing details that can make your business shine.”
The key is to establish a robust partnership with your marketing team—providing high-quality photos, offering consistent updates about your services, and being clear on your business goals. Without these crucial details, even the most well-executed marketing campaigns won’t be effective.
Why Builders Lose Momentum
The number one reason builders lose momentum right after they decide to grow is a lack of consistency. Many builders start off strong but fail to maintain their focus or provide the ongoing support necessary for their marketing team to do their best work. Whether it’s not sending enough project photos, not updating the website with the latest information, or failing to communicate new services or changes in the business, these gaps can cause momentum to stall.
Jessie shares that,
“builders often get excited in the beginning, but then they don’t have the systems in place to keep that momentum going. They stop giving their growth partner the new content we need to maintain their online presence, and that’s when things slow down.”
The Power of Consistent Collaboration
The builders who thrive are the ones who maintain a steady flow of communication and feedback with their marketing partners. Whether it’s providing fresh images or telling their unique stories, those small but important actions can make a huge difference.
“It’s about setting up your marketing partner for success. Give them the resources they need, keep the lines of communication open, and be proactive in providing the necessary content. It’s a team effort.” Jessie explains.
Overcoming the Challenges of Growth
Building momentum isn’t easy. Jessie shares that many deck builders fall short because they don’t fully understand their own brand positioning. It’s important to know exactly what makes your company unique and how you want to portray that to the world. That’s why, as part of our onboarding process at Deck Builder Marketers, Jessie works with clients to really dig into their business DNA, understanding who they are, what they offer, and how they want to be perceived.
She adds,
“Before you dive into any growth strategy, it’s essential to define your brand. What makes you stand out? What’s your story? This foundation is crucial for crafting a marketing strategy that will not only attract customers but build long-term trust.”
Actionable Tips to Keep Momentum Going
So, how do you avoid losing momentum in your growth journey? Here are a few actionable tips to keep things moving forward:
- Set Clear Expectations: Growth doesn’t happen overnight, and your marketing efforts will take time to pay off. Be realistic about the timelines and efforts needed for success.
- Stay Engaged: Work closely with your marketing partner and provide them with fresh content and feedback. Keep them updated on any new services or offerings, and make sure your website and social media are always up-to-date.
- Invest in Quality Visual Content: Professional photos of your projects, team, and work environment will make your brand look polished and trustworthy. Consider investing in drone footage or videos that highlight your craftsmanship.
- Tell Your Story: Your business story is powerful. Whether it’s about your passion for deck building or how your family works together, share that with your audience to build emotional connections.
- Understand Your Brand Positioning: Define your unique selling points and make sure they’re reflected in all your marketing materials. The clearer you are about who you are and how you want to be seen, the more successful your marketing will be.
Ready to Grow Your Deck Building Business?
At Deck Builder Marketers, we’re passionate about helping deck builders succeed. Whether you’re looking to fine-tune your marketing, increase your visibility, or implement better strategies, we’re here to help you grow. Book a free growth strategy call with us today, and let’s build your business to new heights.
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