Stay Ahead: Essential Marketing Moves for Deck Builders This Fall

As the leaves change and the days get cooler, it’s easy to let your marketing efforts slip into hibernation mode. But fall is the perfect time to spice up your marketing game and set yourself up for a blockbuster spring. Here’s why investing a little time and effort into your marketing now can pay off big time later.

Showcase the Beauty of Fall

Fall is a stunning time of year. Highlight your outdoor living spaces against the vibrant autumn backdrop. High-quality photos and videos can illustrate cozy gatherings, warm fires, and luxurious outdoor living, enticing homeowners to invest now.

Inspire Potential Clients

Everyone dreams of a perfect outdoor space to enjoy the crisp fall weather. Share stories and images that inspire homeowners to invest in their outdoor living spaces now, so they can be ready to enjoy them when the first signs of spring arrive. Think fire pits, outdoor kitchens, and heated seating areas.

Helpful Tip: Highlight how a well-designed deck can be enjoyed year-round, even in cooler weather.

The Cost of Doing Nothing

Avoid Missed Opportunities

Inconsistent marketing can lead to missed leads. When the busy season hits, homeowners will choose deck builders with a strong online presence. Stay visible to ensure you’re their first choice.

Building Your Brand Takes Time

Marketing isn’t a switch you can flip on and off. Building a strong online presence and a recognizable brand takes time. Start now to ensure you’re top of mind when homeowners are ready to start their projects in the spring.

“Marketing is not an expense, it’s an investment in the future of your business.”

Making the Most of a Potentially Slower Season

Update Your Portfolio

Use this time to update your website and social media with your best work. A stunning portfolio can speak volumes and attract high-end clients looking for top-quality work.

Engage Your Audience

Post regularly about fall-themed projects, share behind-the-scenes content, and engage with your followers. Show them the craftsmanship and creativity that goes into every project. They want to know you and this is a great place to be your authentic self!

Utilize a Multi-Channel Approach

While social media is crucial, don’t rely on it alone. Combine it with a well-optimized website and targeted email campaigns. This multi-channel approach ensures you reach potential clients at every stage of their journey. Driving traffic to your website and leveraging retargeting ads can keep you on potential clients’ minds, even if they aren’t ready to commit immediately. Retargeting ads are known for their high ROI and effectiveness in converting leads

Plan for the Future

Develop a content calendar for the next few months. Plan blog posts, social media updates, and email newsletters. Consistent communication keeps you in front of potential clients and builds trust.

“It takes an average of 7-13 touchpoints for a customer to trust a brand.” 

Helpful Tip: Use storytelling to connect with your audience. Share success stories and client testimonials to build credibility.

Diversify Your Marketing Efforts

Building Your Audience

Creating valuable content, such as a deck design guide, and promoting it on social media can help you build your email list. Direct your audience to a landing page where they need to enter their email address to download the guide. This way, you collect emails and can keep your brand front and center with regular email campaigns.

The Power of Retargeting

Driving traffic to your website, even if people aren’t ready to start a project immediately, can be incredibly beneficial. Using retargeting ads, you can stay on potential clients’ minds. These ads, which follow visitors around the web, remind them of your services and can lead to a high return on investment by bringing in great leads.

Nurturing Leads

Email marketing is a powerful tool for nurturing leads. Regular newsletters, updates, and personalized content can keep potential clients engaged and move them closer to making a decision. Email campaigns allow you to stay connected with your audience, build trust, and showcase your expertise.

“The best time to plant a tree was 20 years ago. The second-best time is now.”

Ideas to Implement This Fall

1. Create fall-themed photo shoots of your projects.
2. Update your website with fresh content and project highlights.
3. Engage with your audience on social media.
4. Develop and share seasonal blog posts and newsletters.
5. Optimize your SEO for fall-related keywords.
6. Share client testimonials and success stories.
7. Plan your content calendar for the upcoming months.
8. Always, always, always build up your online reviews.

Ready, Set, Market!

Don’t let the slower season slow down your business growth. Use this time to refine your marketing strategy, engage with your audience, and set yourself up for success. By staying proactive and visible, you’ll be the first choice for homeowners when the busy season returns. Don’t forget to always keep moving forward!