The Builder & The Breaking Point
From Reputation to Systems. How Heilman Deck & Fence Got Ready to Scale.
- System: Growth
- Period: October 2024 – Present
- Location: Washington
Meet the Builder
Andy and Amanda Heilman founded Heilman Deck & Fence in Bothell, Washington, in 2011. Known for their hands-on approach and commitment to craftsmanship, they’ve completed over 1,000 projects across the Eastside.
After years with a hands-off agency, they came to us seeking strategic guidance, better tracking, and higher-quality leads to support long-term growth and retirement goals.
Before & After
Keyword example in Seattle
19.3
Average
Rank
6
Average
Rank
Keyword Ranking
15
Keywords ranking in the top 10
34
Keywords ranking in the top 10
Leads
10
Leads
per Month
85
Leads
per Month
The Opportunity
Andy and Amanda didn’t need fluff (they needed a real strategy). After five years with an agency that offered no direction, they were ready for a marketing system that could scale with their growth, deliver trackable results, and reduce their day-to-day lift.
DBM stepped in with a long-term approach: building a solid SEO foundation, tightening ad performance, and implementing smart automations through Sales Jumpstart. Now, their marketing runs behind the scenes; freeing them up to focus on what they do best while the business grows with purpose.
The Growth Phase - Turning Systems Into Scalable Results
When Andy and Amanda partnered with DBM, the goal was to create a scalable system to support growth. We improved conversion tracking, aligned ads with lead quality, and implemented Sales Jumpstart automation.
We also optimized their Google Business Profile, enhanced SEO, and ensured consistency across social media. To improve lead retention, we added exit-intent pop-ups for one last chance to connect. With quarterly planning and clear reporting, the system was designed for sustainable momentum.
The Power of Strategic Change
By shifting to a data-driven marketing strategy, Heilman Deck & Fence saw major improvements in lead quality and visibility.
With optimized SEO, updated Google Business Profile, consistent social media, and targeted ad campaigns, their marketing evolved from disconnected efforts to a streamlined, scalable system—driving steady growth and positioning them for long-term success.
Lead Increase
(October 2024-June 2025)
Amount won increase
(November 2024-April 2025)
Increased times the website appeared in search results
The Shift to Scalable Marketing with DBM
Andy and Amanda Heilman’s transition to a data-driven marketing system with DBM marked a turning point for Heilman Deck & Fence. Moving away from an agency that lacked direction, they saw leads increase by 600%, a 1,052.56% increase in amount won, and their website’s search visibility rise by 597%.
This shift to a strategic, automated system allowed their marketing to run seamlessly in the background, freeing up time for Andy and Amanda to focus on what they do best—building exceptional projects. For the first time, they had a marketing system that supported their growth and positioned them for long-term success.
Don’t Let Your
Competitors Outshine You!
We help our clients become the go-to deck builders in their markets by positioning their websites higher in Google Maps and search result rankings. We will audit your website to see how it performs.
