The Builder &
The Breaking Point
From Reputation to Systems.
How Pat O’Keefe Got Ready to Scale.
- System: Growth
- Period: December 2022 – Present
- Location: North Carolina
Meet the Builder
Pat O’Keefe founded O’Keefe Built in North Carolina in 2010, earning a reputation for quality craftsmanship and client-first service. His focus on integrity, clean design, and communication built loyal clients and steady referrals.
By 2022, Pat sought clarity and consistent growth without losing what made his company strong.
Before & After
Social Media
234
Facebook
Followers
2.3k
Facebook
Followers
Keywords
13
Keywords ranking in the top 3
75
Keywords ranking in the top 3
Authority
#14
Position ranked in “Deck Company”
#1
Position ranked in “Deck Company”
Organic Visitors
61
Organic visitors per month
1091
Total Traffic (90 days post launch)
The Opportunity
Pat needed more than just busy work, he needed a scalable marketing system that generated consistent, trackable leads without relying on constant hustle. DBM’s approach wasn’t about quick fixes; it was about creating a holistic strategy that aligned with his goals.
From building a strong SEO foundation to implementing automated lead tracking, DBM helped Pat transform his marketing into a system that worked behind the scenes, allowing him to focus on delivering quality while the business grew steadily.
The Growth Phase - Turning Systems Into Scalable Results
When Pat signed on with DBM at the end of December 2022, the goal wasn’t to patch holes, it was to build something that could scale. We started by laying the foundation: rebuilding his website, setting up CRM and automation, launching local SEO and content, and putting a real system in place for tracking and reporting.
The Growth Phase - Turning Systems Into Scalable Results
When Pat signed on with DBM at the end of December 2022, the goal wasn’t to patch holes, it was to build something that could scale. We started by laying the foundation: rebuilding his website, setting up CRM and automation, launching local SEO and content, and putting a real system in place for tracking and reporting.
The Power of Strategic Change
By shifting to a data-driven marketing approach, including optimized SEO and targeted ad campaigns, Pat saw a dramatic improvement in both organic search results and paid traffic. These metrics highlight how O’Keefe Built transformed from inconsistent leads to a steady, scalable marketing engine driving growth across all channels.
Traffic from search engines
Times the website appeared in search results
% of visitors taking action on the site.
Increase Average Leads per Month
Don’t Let Your
Competitors Outshine You!
We help our clients become the go-to deck builders in their markets by positioning their websites higher in Google Maps and search result rankings. We will audit your website to see how it performs.
