The Builder & The Breaking Point
From Reputation to Systems. How Precision Decks & Patios Got Ready to Scale.
- System: Growth
- Period: August 15, 2023 – Present
- Location: Michigan
Meet the Builder
Shawn Kenyon founded Precision Decks & Patios in Rockford, Michigan, with a focus on quality craftsmanship and customer-first service. His integrity, attention to detail, and clear communication earned steady referrals.
By 2023, he shifted toward $20K–$30K projects, aiming to reduce low-budget leads and attract higher-value work while maintaining the quality and values that built the company’s reputation.
Before & After
Organic Traffic
BEFORE
18
Organic
Traffic
AFTER
300
Organic
Traffic
Keywords
BEFORE
173
Organic
Keywords
AFTER
554
Organic
Keywords
Mobile website performance
BEFORE
31
Mobile
Performance
AFTER
84
Mobile
Performance
Facebook Likes
BEFORE
98
Facebook
Likes
AFTER
2,876
Facebook
Likes
The Opportunity
Shawn struggled with inconsistent branding and generic marketing that didn’t reflect his work. He wanted to focus on high-value projects but needed targeted, authentic marketing.
DBM revamped his website for brand consistency, focusing on high-quality leads and custom projects. We improved SEO, created targeted content, and aligned social media with his brand. This shift helped Shawn attract the larger projects he desired.
The Growth Phase - Turning Systems Into Scalable Results
When Shawn joined DBM in 2023, the goal was clear: to build a marketing strategy that could scale with his growth. We didn’t just focus on quick fixes, but on creating a sustainable foundation for long-term success.
This began with a complete website overhaul, integrating SEO for better visibility, and implementing CRM systems for automated follow-ups. We then crafted targeted content to attract high-quality leads, while setting up tracking and reporting systems to ensure consistent results and growth.
The Power of Strategic Change
By shifting to a data-driven marketing approach, including optimized SEO and targeted ad campaigns, Shawn saw a significant improvement in both organic search rankings and paid traffic.
These changes allowed Precision Decks & Patios to focus on fewer, higher-value projects while maintaining the revenue he desired, creating a more efficient and sustainable marketing system that worked smarter, not harder.
Increase in top 10 rankings.
Increase in backlinks, improving authority.
Increase in organic traffic
Increase in facebook likes
The Shift to Scalable
Marketing with DBM
Shawn’s shift to a data-driven marketing system with DBM boosted Precision Decks & Patios. SEO-driven traffic soared, with keywords increasing from 173 to 554 and organic traffic up 2835.71%. Backlinks grew from 592 to 798, and referring domains rose by 68%, enhancing site authority.
This allowed Shawn to focus on high-value projects, with a seamless marketing system working in the background, supporting sustainable business growth.
Don’t Let Your
Competitors Outshine You!
We help our clients become the go-to deck builders in their markets by positioning their websites higher in Google Maps and search result rankings. We will audit your website to see how it performs.
