Supercharge Your Deck Building Business with Social Media Ads

Put Your Deck Projects in the Spotlight with Targeted Social Media Ads

Ever feel like your amazing deck projects aren’t getting the spotlight they deserve? You’re not alone! Many deck builders, just like you, are crafting beautiful outdoor spaces but struggle to get noticed.

That’s where social media ads come in. Let’s explore how you can harness the power of social media advertising to grow your business and attract more clients.

Why Social Media Ads?

Social media advertising is like the secret sauce for your deck-building business. It helps you reach a massive audience, showcase your stunning projects, and connect with potential customers right where they hang out—online.

Benefits of Social Media Ads

Reach More People

Get your business in front of thousands of potential clients.

Target Your Customer

Reach those most likely to need your services on engaging social platforms.

Boost Your Brand

Increase brand recognition and establish yourself as a top deck builder.

Drive Traffic

Bring more visitors to your website and get more leads.

How Social Media Ads Work

Social media ads are simple yet powerful tools that help you reach the right people at the right time. Here’s how they work:

Create Eye-Catching Ads: Use high-quality images and videos of your best work.
Target Your Audience: Choose demographics like age, location, and interests to find your perfect customers.
Set Your Budget: Decide how much you want to spend each day or month.
Run Your Ads: Launch your campaign and watch the magic happen.
Track and Optimize: Use analytics to see how your ads are performing and tweak them for better results.

Case Study: How We Helped a Deck Builder Double Their Leads

At Deck Builder Marketers, we recently helped a deck builder double their leads in just three months using social media ads. They were struggling to get noticed despite their excellent craftsmanship. Here’s what we did:

Created Stunning Ads

We showcased their best projects and photos.

Targeted Locally

Focused on homeowners in their service area.

Optimized Budget

Ensured every dollar spent brought in the best return.

Monitored Performance

Adjusted the ads based on real-time data.

The result? A flood of new inquiries and a calendar full of booked projects!

Frequently Asked Questions

How much should I spend on social media ads?

Start with a budget you’re comfortable with, such as $500 - $1000 per month. This amount allows you to test different ad creatives, formats, and audiences to see what resonates with your target audience. As you start to see which ads perform best such as completed projects, before-and-after transformations or customer reviews, you can gradually increase your budget to drive more leads and sales. For deck builders, investing in high quality content and visuals can make a modest budget go further.

What social platforms should I use?

Focus on platforms where your ideal customers spend their time. Fb and instagram are perfect for deck builders because they’re highly visual and allow you to showcase your work through photos and videos. On Instagram you can highlight your finished decks, behind the scenes building processes, and season maintenance tips. Facebook targeting options make it easy to reach local homeowners, interested in home improvements and outdoor living. In case your projects are directed for a more upscale clientele, you could consider pinterest, where many users search for outdoor design inspiration.

How quickly will I see results?

You can start seeing engagement (likes, comments, shares) within days of launching the ads. However real results, such as leads or inquiries, typically take a few weeks as your ads get optimized. Social media platforms use time to learn which audiences are most interested in your services, helping refine your ad targeting for better results. You will need to optimize your ads to focus on certain styles or features such as composite decking, pergolas, or outdoor lighting to attract the right audience.

Getting Started with Social Media Ads

Ready to take your deck-building business to the next level? Schedule a free strategy session with Deck Builder Marketers today and see how social media ads can work for you.