How O’Keefe Built Strengthened Their Brand Through Community Involvement

O’Keefe Built recently partnered with the Colorado Therapeutic Riding Center (CTRC), a nonprofit that provides equine therapy for people with disabilities. They used their deck-building expertise to construct a new accessibility ramp, benefiting the center and the community. But this wasn’t just about doing good—it also helped their business grow by building trust and boosting visibility in the local market.

For deck builders, getting involved in your community is more than just a nice gesture. It’s a smart marketing move. By giving back, you’re not only building trust and credibility but also positioning your business to stand out and attract serious clients. Learn more about what O’Keefe Built did on the NADRA blog here.

Why Community Involvement Matters for Deck Builders

Community involvement is one of the most creative ways to market your business and set yourself apart. Here’s why it works:

Builds Trust and Reputation

When potential clients see you supporting local causes, it shows them you care about more than just profit. This trust makes you the go-to deck builder they think of when it’s time for a project.

Increases Visibility
Each time your business participates in a community project, you get your name out there. Being visible in the community keeps you top of mind when homeowners need someone they can trust.

Attracts Serious Clients
People who see your involvement already feel a connection to your business. These clients are more serious, valuing the work you do and knowing you’re someone they can rely on for their next deck project.

How to Leverage Community Involvement to Grow Your Deck Business

If you’re investing time in community involvement, make sure it benefits your business too. Here’s how to maximize the impact:

1. Spread the Word on Social Media and Your Website

Once you’ve chosen a project, let people know. Post photos of your team in action on social media, write a blog about the project on your website, and reach out to local news outlets. The more people see your community efforts, the more they associate your brand with positive action.

2. Choose Deck-Related Projects That Align with Your Business
Focus on projects where you can showcase your skills, such as building or repairing decks at parks, schools, or community centers. This not only benefits the community but also highlights the quality of your work to potential clients.

3. Host Deck-Related Events
Consider hosting deck-building workshops for homeowners, offering free deck inspections at local events, or sponsoring community BBQs where you can display your work. This gets you face-to-face with potential clients and keeps your business visible.

4. Showcase Your Expertise Through Your Community Work

When you take on community projects, emphasize your craftsmanship. Whether it’s building an outdoor space for a local nonprofit or improving a school’s deck, you’re giving potential clients a firsthand look at your capabilities.

Community Involvement Ideas for Deck Builders

Looking for ways to give back while promoting your business? Here are some deck-specific ideas to help you get involved and showcase your expertise:

Build Outdoor Seating Areas for Local Parks

• Contribute to a local park by building or improving seating areas, creating a welcoming space for families and visitors.

Repair or Replace Decks at Community Centers

• Donate your services to community centers needing deck repairs or replacements, providing a safe and functional outdoor space for events.

Create Outdoor Classrooms for Schools

• Help local schools by building outdoor classrooms or decks where students can learn outside.

Offer Free Deck Inspections at Community Events

• Set up a booth at local fairs or events where homeowners can sign up for free deck inspections, giving you visibility and potential leads.

Host Deck-Building Workshops

• Teach homeowners the basics of deck building or maintenance by organizing free workshops at local hardware stores. It’s a great way to connect with potential clients while showing off your skills.

How to Incorporate Community Involvement into Your Marketing Strategy for Maximum Results

Community involvement doesn’t just help the project—it’s a powerful marketing tool. Here’s how to leverage it to maximize your marketing strategy:

Boost Your SEO with Community Projects
Write blog posts about your community involvement and optimize them with local keywords. For example, include terms like “local deck builder in Denver” to improve your visibility in search results.

Highlight Your Work in Social Media Ads
Run Facebook or Instagram ads showcasing your community work. Use a call to action like, “Looking for a deck builder who gives back? Let’s talk about your next project.” This helps potential clients connect with your business values.

Get Google Reviews from Local Organizations
When you help a nonprofit or community center, ask them to leave a Google review. Reviews from trusted local organizations can boost your credibility and help you stand out in a crowded market.

Feature It in Email Marketing
Include updates about your community work in your email newsletters. Share photos of the projects you’ve completed and remind clients that you’re a business that gives back to the community. This strengthens your relationships and leads to more referrals.

Next Steps

Community involvement isn’t just about doing good—it’s a strategic way to market your deck-building business. By integrating community projects into your SEO, social media, and email campaigns, you build trust, boost visibility, and attract clients who value your work.  If you want to explore how this can fit into your overall marketing strategy, schedule a free strategy session today and let’s get to work on growing your business.