IBS 2025 Recap: Lessons, Wins & Takeaways for Deck Builders

Attending IBS 2025 was an eye-opening experience—packed with industry innovations, powerful networking, and game-changing marketing insights for deck builders. From AI-driven sales strategies to the power of storytelling in outdoor living, this year’s show offered plenty of takeaways. Plus, some unexpected lessons (like why food trucks aren’t always the best idea). Don’t miss the full recap!

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Deck Power Panel: Marketing to the Max: Craft Creative Marketing Campaigns

Want to take your deck-building business to the next level with proven marketing strategies? In this dynamic panel, marketing expert and Deck Specialist columnist April Edwards moderates a discussion with three of the nation’s top deck builders—Mike Mitchell, Andy Henley, and Levi Tippetts—to explore how creative and cost-effective marketing can drive real results.

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Decked Out Marketing: Elevate Your Business

If you’re ready to take your deck-building business to the next level, this is the panel you don’t want to miss. Industry experts share powerful strategies to help you stand out, attract the right customers, and grow your business through smart, effective marketing.

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Women in the Industry: Leading the Way in Deck Building

This inspiring panel highlights the remarkable contributions of women in the deck-building and outdoor living industry. Moderated by April Edwards, founder of Deck Builder Marketers, the discussion features insights, advice, and strategies from seven trailblazing women who are making a significant impact in their fields.

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