Digital Marketing Strategy
Building Success: How April Edwards Grew Deck Builder Marketers and Navigates AI’s Impact on Marketing
April Edwards, founder of Deck Builder Marketers, joined Dr. Decks on his podcast to discuss how AI is reshaping the marketing landscape for deck builders. In the episode, April shared valuable insights on how deck builders can adapt to AI-driven marketing strategies, ensuring long-term success by staying visible in an increasingly digital world.
Read MoreYour Marketing Isn’t Broken – But the Game Changed
Marketing has changed more in the last 18 months than it has in the last 10 years. AI tools like ChatGPT, Perplexity, and Google’s new Search Generative Experience (SGE) aren’t just changing how homeowners search — they’re changing how they decide who to hire. If you’re not showing up clearly, consistently, and credibly across platforms, you’re not even in the running. And no, a nice website and some Google Ads won’t save you.
Read MoreThe Secret Sauce to Boost Your SEO: Mastering Content Distribution
Learn why content distribution is crucial for boosting SEO and driving traffic to your blog. Discover effective strategies to get your content noticed.
Read MoreLocal Marketing Agency vs Specialized Marketing Agency: Which should you choose for your deck-building business
Discover why a specialized marketing agency can be more beneficial for deck builders than local marketing support. Get expert insights and practical tips.
Read MoreThe Power of Patience: Why It Takes Time to Build Trust in High-End Deck Building
Building trust with high-end clients takes time and multiple touchpoints. Learn how to guide prospects through their journey to make that big sale.
Read MoreThumbtack vs. Angi vs. Your Own Leads: What Deck Builders Need to Know
Discover why your own website leads can outshine Thumbtack and Angi, bringing in high-quality clients and boosting your deck building business.
Read MoreImportance of Before and After Photos for Deck Builders
Unlock the power of Before and After Photos for Deck Builders to boost your deck building business. Learn how to track progress, market your services, satisfy clients, and win awards!
Read MoreThink Twice Before You Click ‘Apply’: The Truth About Google’s Ad Recommendations
Think twice before you click ‘Apply’ on Google’s Ad Recommendations. Discover how these suggestions might cost you more and learn the benefits of manual optimization for better ROI and lead quality.
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