Building Success: How April Edwards Grew Deck Builder Marketers and Navigates AI’s Impact on Marketing

Marketing is changing faster than ever, and with the rise of artificial intelligence (AI), deck builders need to pay attention. If you’re not using AI tools in your marketing strategy, you’re already behind. This blog will break down how AI is shaking up the marketing world and how deck builders can use it to their advantage.

The Journey Behind Deck Builder Marketers

Deck Builder Marketers started with a simple goal: help deck builders grow their businesses in a way that’s smart, efficient, and results-driven. For years, deck builders had been underserved by agencies that didn’t understand their industry, and we saw a huge gap in the market. That’s how DBM came to be—the first and only full-service marketing agency built specifically for deck builders.

What sets DBM apart? It’s all about understanding the unique needs of deck builders and providing a tailored solution that includes SEO, Google Ads, social media, content creation, and everything else needed to grow a deck building business in today’s competitive market.

The Impact of AI on Marketing

AI is no longer a buzzword—it’s already shaping how businesses market themselves. From search engines to content creation, AI is changing the game. With tools like ChatGPT and AI-driven search engines, consumers are doing their research before they even reach out to a business.

Think of it this way: Google is the new Yellow Pages. If you’re not ranking, you’re invisible. Deck Builder Marketers helps deck builders get in front of their ideal customers in a world where AI is doing the legwork for consumers.

Adapting to AI-Driven Marketing

AI isn’t just about fancy tech—it’s about understanding how it affects consumer behavior. More and more, consumers are using AI to make decisions independently. If you’re not showing up in the right places, you’ll lose customers to the competition.

The key takeaway here is simple: If you’re not in front of them, they’re moving on. Adapting to AI-driven marketing isn’t optional—it’s essential for survival in today’s digital age.

Actionable Steps for Deck Builders

So, how can deck builders stay ahead of the curve and use AI to grow their businesses? Here are some easy-to-implement steps:

1. Optimize Your Online Presence
   Make sure your website is optimized for search engines, especially AI-driven tools like Google. If you’re not ranking, you’re missing out on potential leads.

2. Leverage AI Tools
   Tools like ChatGPT can help with content creation, lead nurturing, and even customer service. These tools save time and help you connect with customers faster and more effectively.

3. Use Data-Driven Marketing
   AI makes it easier to understand consumer behavior. Use this data to create smarter marketing strategies that target the right audience at the right time.

4. Stay Consistent
   Marketing is an ongoing effort. Keep refining your strategies, stay on top of AI developments, and maintain a consistent online presence to build trust with your audience.

Wrapping It Up: Embrace AI or Get Left Behind

The marketing world is evolving, and AI is at the forefront of that change. Deck builders who embrace AI now will be the ones who stay ahead. Those who don’t? They’ll find themselves playing catch-up.

At Deck Builder Marketers, we’re all about helping deck builders build a strong foundation for long-term success. We specialize in creating marketing systems that work, and we’re ready to help your business adapt to this new AI-driven world.

Ready to grow your deck-building business with a smart marketing strategy?

Book a Growth Strategy Session now and let’s start building something great.