Thumbtack vs. Angi vs. Your Own Leads: What Deck Builders Need to Know

Imagine this: You’re juggling multiple deck building projects, answering countless phone calls, and somehow managing to keep your sanity. Then, there’s marketing. Thumbtack and Angi promise leads, but are they really worth it? Let’s break it down and see why your own website leads might just be your best bet.

The Reality of Thumbtack and Angi Leads

Thumbtack and Angi, popular platforms for generating leads, often distribute the same leads to multiple contractors. Here’s what happens:

Shared Leads: You’re competing with several other deck builders for the same customer.
Price Shoppers: Leads from these platforms tend to shop around for the lowest price.
Low Conversion Rates: High competition often means lower chances of landing the job.

While these platforms can provide a steady stream of leads, they may not always be the best fit for a deck builder looking to grow a stable, profitable business.

Why Your Own Website Leads Win

Building your own lead generation system through your website offers several advantages:

Exclusive Leads: Leads generated through your own website are just for you. No competition means higher chances of conversion.
Better Quality: Visitors to your website are already interested in your services, making them more likely to convert.
Brand Trust: Your website showcases your brand, builds trust, and pre-qualifies leads before they even contact you.

Helpful Tip:

Building a strong online presence through SEO and content marketing can significantly boost your website traffic and lead quality.

Setting Up Your Website for Lead Generation

Here’s how you can optimize your website to generate high-quality leads:

SEO Optimization: Use industry-specific keywords to rank higher on search engines. This brings in organic traffic from people actively searching for deck building services.
Engaging Content: Blogs, project galleries, and customer testimonials can showcase your expertise and build trust.
Clear Call to Actions (CTAs): Make it easy for visitors to contact you with prominent CTAs like “Get a Free Quote” or “Schedule a Consultation”.

Marketing Strategies for Better Leads

To maximize your lead generation efforts, consider these strategies:

Google Ads: Target specific keywords related to deck building to attract high-intent visitors.
Social Media Marketing: Share your projects, customer stories, and behind-the-scenes content to engage potential clients.
Email Marketing: Nurture leads with regular updates, special offers, and useful content.

FAQS

Why are Thumbtack and Angi leads not ideal for my deck building business?

These platforms distribute the same leads to multiple contractors, leading to high competition and price shopping.

How can I generate my own leads?

Optimize your website for SEO, use engaging content, and clear CTAs. Implement digital marketing strategies like Google Ads and social media marketing.

What makes website leads better?

Website leads are exclusive to you, typically higher quality, and more likely to convert because they are already interested in your services.

Conclusion

Choosing the right lead generation strategy can make a huge difference in the quality and consistency of your projects. Thumbtack and Angi might offer quick leads, but investing in your own website and digital marketing can bring you exclusive, high-quality leads that help your business thrive.

Ready to transform your lead generation? Let’s get started with a free strategy session