Local Marketing Agency vs Specialized Marketing Agency: Which should you choose for your deck-building business

Ready to see your deck building business succeed like never before? Let’s explore how working with a marketing agency specifically for deck builders can provide the expertise and results you need compared to relying on local marketing support.

The Temptation of Local Marketing Support

Sure, local marketing support feels familiar. You might run into them at community events or local coffee shops. They’re easy to meet with face-to-face, and supporting local businesses feels good. But when it comes to marketing, familiarity and proximity aren’t everything. Here’s why:

1. Generalist Nature: Local resources like freelancers, small agencies, or someone who’s dabbled in web marketing often handle everything from restaurants to retail, but they might not understand the unique challenges of the deck-building industry.
2. Limited Expertise: They might not have the in-depth knowledge required to craft strategies that specifically cater to your deck-building business needs.

Real Talk: The Pros and Cons

Let’s break it down with a good ol’ pros and cons list to make things clear:

Local Marketing Support:

• Pros:
  • Easy access and meetings
  • Can be more affordable
  • Feels more trustworthy because of shared local connections
  • Supports local economy
• Cons:
  • Lack industry-specific knowledge
  • Generalist strategies that don’t work for deck builders, specifically
  • Smaller size may mean limited resources and expertise
  • Less access to valuable industry data from working with multiple deck builders

Specialized National Marketing Agencies:

• Pros:
  • Deep industry knowledge means no time wasted educating your marketing partner about your business specifics.
  • Proven strategies tailored for deck builders.
  • Higher quality of service and results due to experience in your industry.
  • Better understanding of decking materials and trends keeps your marketing current.
  • Extensive testimonials and case studies demonstrate success with other deck builders.
  • Ability to hire the best experts from anywhere ensures the right person is in the right role.
  • Efficient remote work with recorded meetings, flexible scheduling, and streamlined communication.
  • Advanced data and analytics improve your marketing efforts using insights from working with many deck builders.
• Cons:
  • Might not be local
  • Possible higher costs
  • Requires trust in remote collaboration

Why Choose Deck Builder Marketers?

At Deck Builder Marketers, we get you. Our founder saw firsthand the unique challenges you face and built an agency specifically to help deck builders thrive. Here’s why we stand out:

1. Expertise in Deck Building: From SEO to content marketing, every strategy is crafted with your industry in mind.
2. Comprehensive Services: We handle everything – website design, social media, Google Ads, you name it.
3. Proven Success: Our clients see real, tangible results. We focus on what works and continuously refine our approach based on the latest trends.
4. Industry Leadership: We give back to the industry by sponsoring NADRA, writing for Deck Specialist Magazine, speaking at Deck Expo, and always being available to support fellow deck builders.
5. Top Talent: Because we operate remotely, we have the luxury of hiring the best talent from all over, ensuring the right expert is in the right seat. Our team covers all areas of marketing, including SEO, social media, web development, design, advertisement, email marketing, and more.

Helpful Tip: Focus on what matters. A specialized agency can save you time and money by avoiding trial and error. They know what works and implement it from day one.

FAQs

Ready to Level Up?

Don’t let the comfort of local familiarity hold you back. Your business deserves specialized attention to truly shine. Get a free strategy session with Deck Builder Marketers and see how we can help you dominate your market.