DeckExpo Series: Jon Witt on Wood Deck Protection, Sustainability & Industry Insights

At Deck Builder Marketers, we understand that you’re not just out there building decks. You’re creating outdoor spaces where families gather, kids run around, and sometimes the BBQ gets a little out of hand. But here’s the thing: even with all the new decking materials out there, wood decks are still the go-to choice for homeowners, and there’s a good reason for that.

We recently sat down with John Witt from CUTEK Wood Solutions. The guy knows wood better than most of us know our favorite local spots. John’s been in the business for over 25 years, so if anyone knows how to keep wood decks looking great, it’s him. He shared some key tips on how deck builders can increase the longevity of wood decks through proper maintenance and protection. So grab a cold one (or a coffee if you’re working), and let’s dive in.

Why Wood Decks Are Still King

Let’s be honest. Nothing beats the natural look and feel of a wood deck. Sure, composite decking has been getting more popular (probably because some people think it’s “low maintenance” and “easy”), but let’s not kid ourselves. Wood still holds the crown. It’s natural, it’s renewable, and when you take care of it, it’ll last for decades.

John said it best: “No matter what you build with, there’s no such thing as maintenance free.” Sure, composite materials have their perks, but when it comes to real durability and beauty, wood is hard to beat. It’s that classic look that homeowners love, and it adds real value to any property, especially when it’s well maintained.

As a deck builder, it’s your job to educate your clients on how to care for their wood decks. When they understand how to maintain their investment, they’ll appreciate it more, and they’ll keep coming back to you for future projects. Oh, and if you want to look like a hero, show them the best ways to protect that wood with the right coatings, like CUTEK.

Sustainability: Wood Isn’t Going Anywhere

Let’s talk sustainability for a second. Wood is a renewable resource, and when treated properly, it can last a long time. John pointed out that some of the oldest buildings in Europe are still standing strong because they used wood that was maintained properly. The right care and treatment are all it takes to make wood last for decades.

For deck builders, this is an opportunity to position yourself as an expert in sustainable outdoor living. When you educate your clients about the long-lasting benefits of wood and the importance of protecting it with the right products, you’re not just building decks. You’re building a reputation as the go-to builder for high-quality, sustainable outdoor spaces. And when you add CUTEK to the mix, you’re giving your clients a solution that’ll keep their deck looking good for the long haul.

Maintenance: The Key to Keeping It Pretty (and Safe)

Here’s the truth. Wood decks need love. They’re not just something you throw up and forget about. They need cleaning, sealing, and a little protection from the elements to stay looking their best.

John put it simply: “You don’t buy a Ferrari and never wash it or change the oil.” The same goes for wood decks. Without regular care, they’ll start to look rough pretty quickly. But don’t worry. It’s not hard. Simple steps like sweeping off debris, cleaning the surface, and putting a coat of protection on it now and then will go a long way.

As a deck builder, your job is to educate your clients about maintenance and show them the best products to keep their deck in top shape. And at Deck Builder Marketers, we can help you create marketing strategies that keep your clients informed year-round. The more they know, the more likely they are to take care of their deck, and that means more business for you.

The Bottom Line: Educate, Protect, and Watch Your Business Grow

John’s session at DeckExpo, Wood Deck Protection: How Coatings Enhance Deck Longevity, is one you don’t want to miss. He’ll break down everything you need to know about protecting wood decks with products like CUTEK and why it matters. This session will arm you with the knowledge and tools you need to help your clients’ decks last longer and look better, all while boosting your credibility as the expert in your area.

As a deck builder, it’s not just about building decks. It’s about building trust with your clients and educating them on the best ways to protect their investment. When you teach them how to care for their decks, you’re setting yourself up for long-term success and repeat business.

At Deck Builder Marketers, we specialize in helping deck builders grow their businesses with smart marketing strategies. We’ll help you attract quality leads, keep your clients happy, and build a reputation that lasts. With the right marketing and the right products, you’ll build a business that thrives year-round: not just when the weather’s nice.

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