Podcast
Building Stronger Decks with Trex: Insights from Steve Guiffre
In this episode of We Love Deck Builders, host April Edwards interviews Steve Guiffre, the Contractor Development Manager at Trex. With over 23 years of experience at Trex, Steve has played a key role in supporting deck builders and promoting the brand’s innovative composite decking solutions. Join us as we discuss the latest decking trends, sustainability in the industry, and practical advice for deck builders looking to deliver lasting quality with Trex products. Whether you’re new to decking or an experienced builder, Steve’s insights are sure to provide valuable knowledge for your next project.
Read MoreWhy Marketing is Not a One-Person Job – Behind the Scenes of Growing Your Deck Business
In this We Love Deck Builders episode, we dive into the complex world of marketing and why it’s not a one-person job. Just like building a deck requires a team of skilled specialists, marketing your deck business involves multiple roles that are essential for success. From the visionary who sets the big-picture goals, to the project manager who ensures all the parts work together, and the SEO expert who boosts your online visibility—each role plays a critical part.
Read MoreThe Origins of Deck Builder Marketers: Kassaundra’s Journey Behind the Scenes
In this episode of We Love Deck Builders, host April Edwards welcomes Kassaundra, one of the first and most pivotal employees at Deck Builder Marketers. Kassaundra has been with DBM from the very beginning, helping shape the company alongside April. Now working at April’s second venture, AE Design Co., Kassaundra remains a crucial part of the DBM story. They’ll share the untold stories of how DBM came to life, the behind-the-scenes hustle, and the key moments that defined their success. Hear firsthand how a small team built something extraordinary.
Read MoreStanding Strong as a Premium Deck Builder in any Market
In this We Love Deck Builders Podcast episode, April Edwards of DeckBuilderMarketers shares tips for premium deck builders to stand out against budget competitors. She emphasizes the importance of branding, an impactful online presence, and connecting with clients by showcasing the lifestyle and experiences a quality deck can provide.
Read MoreOptimizing for success: SEO Strategies for deck builders with expert Daniel
In this Podcast episode, growth strategist April Edwards and SEO expert Daniel explain how SEO helps deck builders attract leads and boost visibility. They cover the basics of SEO, its long-term value over paid ads, and tips for creating content that engages potential customers at every stage.
Read MoreTop 10 Marketing Mistakes Deck Builders Make (And How to Avoid Them)
“We Love Deck Builders” is a podcast dedicated to helping deck builders thrive in business by focusing on smart marketing strategies. Hosted by April Edwards, a growth strategist from Deck Builder Marketers, the show highlights common pitfalls, such as the lack of online visibility, that can stunt business growth. April stresses the importance of an updated website, strong social media, and SEO efforts to ensure deck builders are found by potential customers who extensively research before making big investments in outdoor projects.
Read MoreDecking Dreams: The Hen-House Decks Story with Andy Henley
April Edwards, CEO of Deck Builder Marketers, hosts the “We Love Deck Builders Podcast,” where she interviews Andy Henley, founder of Hen-House Decks. Andy shares his journey from framing houses to building a top Ohio deck company, overcoming brain surgery and a stroke along the way. Known for his passion and creativity, Andy discusses his unique, family-run business and his standout project, the “Guitar Deck.” The episode highlights his dedication to craftsmanship and customer experience.
Read MoreEmpowering Deck Builders: A Conversation with Mike Beaudry from NADRA
In this episode of the We Love Deck Builders Podcast, April Edwards interviews Mike Beaudry, NADRA’s founder, who shares his journey from the ski industry to revolutionizing deck building. Mike discusses NADRA’s role in advancing the industry, the shift towards elaborate outdoor living spaces, and the impact of technology and innovation. He also highlights the significance of NADRA’s Deck Awards in recognizing and celebrating deck builders’ achievements.
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