Mastering Your Google Business Profile Verification: A Comprehensive Guide for Deck Builders
Getting ahead of the competition starts with setting up your Google Business Profile (GBP). Google trusts businesses that verify their profiles, helping them rank higher in searches. But it’s more than just appearing in search results; it’s about standing out. In this blog, we’ll guide you step-by-step through verifying your profile, ensuring your business shines online.
Key Takeaways
- Preparation is Key: Plan your verification video meticulously.
- Show Your Space: Demonstrate your business location clearly.
- Highlight Your Work: Present your tools and projects.
- Prove Your Role: Verify your association with the business.
- Tailor for Home-Based Businesses: Adapt the process for non-traditional setups.
Helpful Tip: Ensure your video is well-lit and steady. Consider using a tripod for clear, professional-looking footage.
1. Preparation is Key
You can’t just hit record and go. Think of this video as an audition for your business. Showcase your operations concisely. Plan your route, decide which tools best represent your work, and think about how you’ll prove your role. The video must be under 2 minutes; anything longer than 5 minutes gets rejected.
2. Show Your Space
To build trust with both Google and potential customers, start by showing your business location in relation to street signs or recognizable landmarks. Begin outside your building, capturing its exterior and surroundings. This step is crucial for verifying your physical presence.
3. Highlight Your Work
Showcase your deck-building tools, equipment, and completed projects or marketing materials. Highlighting your work proves your business’s legitimacy and quality.
4. Prove Your Role
Prove you’re in charge by showing yourself accessing the building or branded truck, and presenting documents linking you to the business. Be careful to avoid sensitive documents. Demonstrating this connection shows Google that you’re a legitimate manager.
5. Tailor for Home-Based Businesses
If you’re running your deck business from home, adapt your verification. Show tools, vehicles, and your workspace within your home. Prove your address is tied to your business with utility bills or other documents.
Your Video Must:
- Prove your business address: Film nearby street signs or recognizable businesses.
- Prove your business name: Show branded items like a company vehicle or business card.
- Prove your role: Open a branded vehicle, use business software, or show documentation linking you to the business.
Helpful Tip: If your video gets rejected, contact Google Support for assistance.
Troubleshooting Video Verification
- Start outside: Introduce yourself, wearing your branded shirt or hat. Show your business card or vehicle wrap.
- Show the location: Capture the outside of your building, street, and surroundings.
- Inside spaces: Show both client-facing areas and restricted spaces like a closet or garage.
- Failed attempt? Contact Google Support to request a live video call. We’ve had a 95% success rate using personal homes or virtual offices for verification. If needed, try using a different phone number one step at a time.
FAQs
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How do I ensure my deck-building business passes the video verification process?
The key to passing the video verification is showcasing the physical presence of your business, the tools and materials you use for deck building, and any signs of your business operation. Ensure the video is continuous, without edits, and covers both the interior and exterior of your workspace, including clear signage of your business name.
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What if I don’t have a physical office for my deck-building business?
Google understands that many businesses operate from home or do not have a traditional office space. For home-based businesses, focus on showing your tools, vehicles, and any space you use for your business, like a garage or workshop. Also, prepare to show documents that link your business to your home address.
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Can I add projects or portfolio pieces to my GBP after verification?
Yes, once your GBP is verified, you can and should update your profile with photos of your completed projects. This not only adds credibility to your business but also gives potential customers a visual understanding of the quality and style of your work.
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How long does the GBP verification process take?
The duration can vary based on the verification method. Postcards can take up to two weeks to arrive, while video and live call verifications might get reviewed quicker. Generally, expect the review process to take a few days to a week after submission
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What happens if my verification attempt fails?
If your initial verification attempt is unsuccessful, review the reasons provided by Google carefully. Make the necessary adjustments to your business profile or the verification video and submit for verification again. If specific issues are unclear, you might consider reaching out to Google Support for further clarification
In Conclusion
Google Business Profile verification is crucial for any deck builder aiming to boost online visibility. It’s not just about meeting Google’s requirements; it’s your opportunity to stand out. Whether you operate from a traditional office or home, verifying your business shows customers that you’re legitimate and ready to serve. Follow the steps, record a clear video, and get ready to climb Google’s rankings!
Ready to take your deck-building business to the next level? Deck Builder Marketers can help you optimize your GBP and more! Call us at 760-814-0643. Let’s grow your business together!