Stop Chasing Unicorns: Why Hiring In-House Marketers Could Be Costing Your Deck Business

Stop Chasing Unicorns: Why Hiring In-House Marketers Could Be Costing Your Deck Business

So, you hired someone in-house to handle your marketing, thinking it would save you money and time. But now, you’re knee-deep in training costs, salaries, and frustration because they just can’t seem to get the job done right. Sound familiar? Let’s talk about why hiring an in-house marketing unicorn isn’t always the magic solution you hoped for.

The Real Cost of In-House Marketing

Hiring an in-house marketer can seem like a good idea at first. However, the hidden costs often outweigh the benefits:

  • Training and Development: You’re paying for their learning curve.
  • Limited Expertise: One person can’t master every aspect of marketing.
  • Burnout and Turnover: High expectations can lead to quick burnout, and you’ll be back to square one when they leave.

Helpful Tip: Instead of sinking money into training one person, invest in a team of marketing experts who are already up to speed and can hit the ground running.

Why Your In-House Marketer Isn’t a Unicorn

A unicorn marketer is a mythical creature that can do it all: SEO, content creation, social media, PPC, email marketing, and analytics. Spoiler alert: they don’t exist. Here’s why:

  1. Broad vs. Deep Knowledge: Most in-house marketers are generalists. They know a bit about a lot, but not a lot about anything.
  2. Time Management: Handling multiple marketing channels is a full-time job for a team, not one person.
  3. Tools and Technology: Staying updated with the latest marketing tools requires constant learning and adaptation.

Related Article: Top 10 Marketing Strategies Deck Builders Need

The Benefits of Working with a Marketing Agency

When you partner with a marketing agency, you get access to a whole team of specialists. Here’s what that looks like:

  • Expertise in Every Area: From SEO to social media, content creation to PPC, we’ve got it covered.
  • Proven Strategies: Agencies have tried-and-tested strategies that work across various industries.
  • Scalability: As your business grows, agencies scale your marketing efforts to match.

Real-Life Example: Majestic Outdoors’ Success Story

Majestic Outdoors revamped their marketing strategy with professional help, which led to increased leads and an impressive online presence. Their new website and strong SEO and content strategies significantly enhanced their visibility and client attraction, resulting in a 188% increase in traffic and a 71% increase in leads within 12 months (View Case Study).


  1. Isn’t hiring an agency more expensive than an in-house marketer?

    Not really. When you factor in training, salary, and overhead, an agency can actually be more cost-effective.

  2. How do I know if an agency is the right fit for my business?

    Look for agencies with industry-specific experience and a proven track record of success.

  3. How quickly can I see results with an agency?

    Seeing results takes time, especially if you want to build a solid brand. While initial improvements can start showing within a few months, significant, lasting changes typically emerge after six months when . Remember, there’s no silver bullet in marketing. Hiring the right fit ensures a steady, sustainable growth for your deck building business.


Investing in an in-house marketer might seem like a smart move, but the reality often falls short of expectations. Instead, consider partnering with a specialized marketing agency that understands your industry and has the expertise to drive real results.

Ready to make the switch? Schedule a free strategy session with us and see how we can help you grow your business without the headache of in-house marketing.

Helpful Tip: Partnering with a marketing agency means you get a team of experts who are always up-to-date with the latest trends and tools, ensuring your marketing efforts are always top-notch.


April Edwards

Owner & Lead Marketing Strategist
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