What to Expect When Hiring a Marketing Company for Your Deck Building Business

What to Expect When Hiring a Marketing Company for Your Deck Building Business

Alright, deck builders, let’s talk marketing. You’re great at building amazing decks, but maybe you’re scratching your head when it comes to getting the word out. You’re not alone. Plenty of deck builders know that marketing is the next step, but aren’t sure how to find the right partner.

Understanding the Role of a Marketing Agency

First things first, what does a marketing agency actually do? It’s not just about flashy ads or having a Facebook page. A professional marketing agency is like your business’s growth partner. They handle:

  • Brand Building: Showing off what makes your decking business unique.
  • Audience Engagement: Connecting with your future customers where they hang out.
  • Strategy Monitoring: Keeping an eye on what’s working and tweaking what’s not. Read about our approach.

Helpful Tip: Think of a marketing agency as your GPS. Sure, you could wander around with a map, but wouldn’t you rather have turn-by-turn directions?

The Cost of Doing Nothing

Let’s address the elephant on the deck: cost. Not doing any marketing can cost you way more in missed opportunities. Imagine your competition getting all the calls because they’re more visible. Ouch, right?

Hiring a Marketing Agency: Comparing Apples to Apples

solid contracts

Picture this: You’re comparing bids from different marketing agencies. One promises the moon at half the price. Sounds great, but is it? Here’s what you need to look for beyond the price tag:

  • Property Ownership: Make sure you own your digital assets (website, social media accounts). This is non-negotiable.
  • No Contracts: A good agency won’t lock you in. They’ll rely on delivering results to keep you around.
  • Realistic Timelines: Beware of promises for instant results. Good marketing takes time.
  • Monthly Meetings and Reporting: Regular check-ins and clear reports help you understand what’s going on.
  • Communication Preferences: Whether you prefer texts, calls, or emails, your agency should adapt to you.

Example Scenario: The Budget Bid vs. The Real Deal

Imagine two offers on the table. One says they’ll get you leads for half the price. Sounds good, but dive deeper. Are they offering the same level of service? Will you own your website? Are they transparent with their results?

In the long run, the cheap option might cost more if you have to start over with a new agency. Quality marketing is an investment in your business’s future.

DIY vs. Hiring a Marketing Agency

DIY vs. Marketing Agency

You might wonder if you should just handle marketing yourself. Here’s a quick comparison:

  • DIY/In-House: You control everything, but it takes a ton of time and expertise.
  • Marketing Agency: You get a full team of experts, which is often cheaper than hiring one full-time marketing employee. Learn more about the benefits of hiring an agency.

Setting Realistic Expectations When Hiring a Marketing Agency

Marketing is not a magic wand. It’s more like planting a garden. You won’t see blooms overnight, but with consistent care, you’ll reap a bountiful harvest. Be patient and work closely with your marketing team.

The Importance of Patience and Ownership

Remember, owning your digital assets is crucial. It’s like owning the tools you use to build a deck. And patience? Well, even the best decks take time to build, right?

Helpful Tip: Ask potential agencies how they handle adjustments. A good agency will always be ready to pivot strategies based on performance data.


What exactly does a marketing agency do?

A marketing agency helps build your brand, engages with your audience, monitors strategies, and adjusts them to maximize results. Learn more about our services here

Why shouldn’t I choose the cheapest marketing bid?

The cheapest option might not provide the same quality of service or long-term value. Look for transparency and quality in their offerings. Read about our approach

Is marketing really worth the investment?

Absolutely. Marketing helps you reach new customers and grow your business, often yielding better results than DIY efforts. See our case studies for real-life examples.

Wrapping It Up

Hiring a marketing agency can feel like a big step, but it’s a smart investment in your deck building business’s future. Look beyond the price tag. Find a partner who offers transparency, quality, and a good fit for your communication style.

Deck Builder Marketers can help you navigate this journey with no contracts, clear timelines, and monthly updates that make sense. Ready to grow? Let’s chat.

Get a free strategy session with Deck Builder Marketers and see how we can build your brand together.

There you have it! Hiring a marketing company doesn’t have to be daunting. With the right partner, you’ll be on your way to growing your deck building business like never before.


April Edwards

Owner & Lead Marketing Strategist
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