Marketing Basics for Deck Builders: Deck Builder Marketing Essentials

Are you tired of being mistaken for a handyman when you’re actually a custom deck builder extraordinaire? Let’s talk deck builder marketing and change that perception, positioning your business where it belongs! Here are some basic steps to get you started on the right path.

1. Get a Professional Logo

First impressions count, and a professional logo can make a world of difference. You don’t have to break the bank for this; websites like Fiverr offer affordable options. A memorable logo helps people recognize and remember your brand.

Helpful Tip: Choose a design that reflects your craftsmanship and style. Make sure it’s versatile enough for business cards, your website, and even your truck wraps!

2. Claim Your Google My Business Listing

Google My Business (GMB) is your online business card. Claiming your GMB listing is crucial for local SEO and helps potential customers find you easily.

Steps to Claim Your GMB Listing:

1. Go to Google My Business
2. Sign in with your Google account
3. Enter your business name and address
4. Verify your business (usually through mail)

Helpful Tip: Keep your GMB profile updated with your latest projects, business hours, and contact information. Encourage satisfied customers to leave positive reviews.

3. Claim Your Social Media Handles

If you haven’t already, claim your business profiles on social media. Start with Instagram, Facebook, and LinkedIn. Make sure these profiles are business accounts, not personal ones.

Helpful Tip: Use the same name and logo across all platforms to create a cohesive brand identity. Post regularly about your projects, behind-the-scenes moments, and customer testimonials.

4. Start Requesting Reviews

Reviews build trust and influence decisions. Request reviews from satisfied customers on your Google My Business listing.

Steps to Request Reviews:

1. After completing a project, ask your client to leave a review.
2. Send them a direct link to your GMB review page.
3. Make it easy by providing a simple, step-by-step guide on how to leave a review.

Helpful Tip: Respond to reviews, both positive and negative. This shows that you value customer feedback and are committed to improving your services.

5. Use Lead Generation Services Sparingly

While I don’t usually recommend it, using HomeAdvisor or Angi can create some momentum when you’re just starting out. The leads might not be the highest quality and are shared with multiple builders, but if you can handle a few projects, it could provide some ROI. Remember, this is temporary.

Helpful Tip: Focus on building your brand to generate quality leads independently. These services are just a stepping stone, not a long-term strategy.

6. Capture Your Work in Photos and Videos

Before, during, and after photos are essential for showcasing your work. Vertical videos are great for social media stories and YouTube shorts.

What to Capture:

• The starting point (before)
• Progress shots (during)
• The final reveal (after)
• Short videos discussing the project or specific techniques

Helpful Tip: High-quality images and videos can significantly boost your online presence and attract potential clients. Invest in a good camera or smartphone with a decent camera.

We’re Here to Help

Feeling overwhelmed? We get it. At Deck Builder Marketers, we take care of all your marketing needs so you can focus on what you do best—building amazing decks. When you’re ready to take your business to the next level, we’ll be here to help you every step of the way.

Helpful Tip: Schedule a free strategy session with us today and let’s discuss how we can help your business grow. Get Started with Deck Builder Marketers

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