Prince William Home Remodeling Marketing Results
How PWHI Scaled Lead Volume and Grew Their Business with DBM’s Help
The Turning Point: Joining DBM’s Accelerator Program
Prince William Home Improvement (PWHI) has been a successful, family-owned business since its founding in 1986 by Scott Holtzhauer. By May 2024, Scott and his team were ready to take their business to the next level. They had already built a strong reputation for quality, but now they wanted more of the right leads, more consistency, and less time spent on marketing. That’s when they partnered with Deck Builder Marketers.
Scott’s goal was simple: To grow the business without adding stress, bring in the right leads consistently, and make sure his team could focus on what they loved—delivering high-quality projects. With DBM’s help, that’s exactly what happened.
The Strategy: A Simple System for Real Growth
When PWHI joined DBM’s Accelerator Program, we created a straightforward system to help them scale without worrying about where the next lead was coming from. Here’s how we did it:
- Website Redesign: We made their website easier for potential customers to navigate, ensuring they could quickly reach out for a consultation.
- SEO Optimization: We focused on local SEO to make sure PWHI’s services appeared when homeowners were searching for deck builders in their area.
- Lead Tracking: We set up a system to track the best sources of leads, so PWHI could focus their efforts on the most effective channels.
This system wasn’t just about getting traffic; it was about getting real leads that could turn into meaningful business.
The Results: Real Growth and More Time for What Matters
In just 10 months, PWHI saw impressive results, but the real win was in the time and peace of mind Scott and his team gained, knowing they now had a reliable system in place.
- 1,384 leads generated in 10 months, averaging 138 leads per month.
- 74,300 additional visits to their website, with an 800% increase in phone calls nearly 2,000 calls by February 2025.
- The website’s bounce rate improved to about 39.5%, meaning more visitors stayed engaged with their content.
Scott was no longer scrambling to figure out marketing; the system worked for him, bringing in qualified leads without the constant effort.
How It All Came Together: More Calls, More Projects, More Time Together
What truly changed for Scott and his team was the 800% increase in phone calls. With nearly 2,000 calls in 10 months, they could focus on their craft, delivering quality projects, without getting bogged down by marketing concerns.
With 7,263 clicks on Google Ads and a 181% increase in conversion rate, PWHI’s ads weren’t just bringing in traffic—they were bringing in real opportunities. Scott and his team could now spend more time delivering the kind of work they’re proud of and, just as importantly, have more time together as a family.
Key Metrics to Prove It
- Impressions grew by 40%, meaning PWHI’s website was showing up for more potential customers.
- Conversion rate for Google Ads increased by 181%, showing more clicks were turning into leads.
- 7,263 clicks on Google Ads and 734 conversions from Virginia alone proved that their ads were reaching the right audience.
- With 74,300 more visits to the website, PWHI generated 138+ leads per month on average.
What This Means for Other Deck Builders
For Scott and his team, working with DBM meant they could stop worrying about how to find leads. They now had a steady stream of qualified leads, and the system we created allowed them to focus on what they do best—delivering high-quality outdoor living projects. Instead of spending time trying to figure out marketing, they could focus on growing their reputation and delivering the work they love.
The Final Takeaway
Scott Holtzhauer and his team were already a respected name in the deck-building world. What they needed was a way to scale the business without adding unnecessary complexity or stress. With DBM’s help, they now have a marketing system that brings in high-quality leads every month, allowing them to focus on what matters most: delivering great projects and enjoying more time as a family.
If you're ready to grow your business and focus on what you do best, DBM can help you build a system that works for you. Let’s make sure your marketing works as hard as you do.
Solutions
- Brand Style Guideline
- Lead Management (CRM) & Sales Automation
- Review Request System
- Local SEO
- Google Maps Optimization
- Online Listings
- Content Development
- Strategic Content Syndication
- Tracking & KPI Measurement
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